Talent.com
Marketing Director
Marketing DirectorSCONZA CANDY CO • Oakdale, CA, USA
Marketing Director

Marketing Director

SCONZA CANDY CO • Oakdale, CA, USA
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
  • [filters_job_card.quick_apply]
[job_card.job_description]

Join a Legacy of Sweet Innovation

Since 1939, Sconza Chocolates has been delighting generations of consumers with irresistible confections. As a proud 4th-generation family-owned business, we blend time-honored tradition with bold innovation-crafting everything from everyday favorites to premium treats.

We are one of the largest private label candy companies in the country, trusted by leading retailers and loved by customers nationwide. Working at Sconza means joining a company with the scale, stability, and reputation of an industry leader-while still fostering the creativity, collaboration, and entrepreneurial spirit that drive innovation.

At Sconza, you'll experience the joy of working in the candy industry, where every day brings opportunities to launch exciting products, spark smiles, and contribute to a delicious legacy more than 85 years in the making. Here, your ideas matter, your impact is visible, and your work helps shape the future of one of America's most respected confectionery companies.

Director of Marketing

The Director of Marketing is a hands-on leadership role that provides strategy and oversight across the full marketing lifecycle - from market research and planning to execution, measurement, and optimization. This role is responsible for shaping and advancing the company's branding, communications, and corporate identity initiatives, with the goal of strengthening awareness and driving growth across all business segments.

This leader unifies consumer-facing marketing (Sconza brand in retail, e-commerce, and digital) with business-to-business marketing (wholesale, contract manufacturing, and private label), ensuring that all initiatives reinforce the company's longstanding reputation for quality, innovation, and trusted partnership.

Key Responsibilities

Strategic Marketing Leadership

  • Develop and implement comprehensive marketing plans, including promotional calendars and programs that drive seasonal, retail, and e-commerce initiatives.
  • Develop Go-to-Market strategies by channel (retail, e-commerce, and alternative) to support the product portfolio and innovation pipeline.
  • Establish and grow market share by implementing programs that deliver measurable ROI across B2C and B2B.

Branding & Content Development

  • Lead branding and packaging initiatives to strengthen consumer awareness and preference.
  • Develop innovative, integrated content for social media, digital platforms, and events that support key brand and business initiatives.
  • Ensure brand consistency across all consumer and partner touchpoints.

    • Execution & Revenue Growth

  • Collaborate with Sales leadership on programs to drive revenue across all channels of trade.
  • Manage the company's websites and digital marketing programs; establish KPIs and provide routine reporting to validate results and optimize performance.
  • Partner with cross-functional teams and agency partners to execute campaigns that support both retail sales and B2B growth.

    • Operational & Team Leadership

  • Manage the marketing budget to maximize ROI while driving both revenue and brand equity.
  • Organize work, direct the marketing team's workload, and ensure deadlines and priorities are met in the most efficient manner.
  • Foster a results-oriented culture that values innovation, accountability, and cross-departmental collaboration.

    • Competencies

  • Exceptional verbal and written communication skills
  • Strong organizational and project management skills
  • Ability to thrive in a fast-paced, dynamic environment
  • High attention to detail with a commitment to quality
  • Proficiency with content management, marketing automation, and CRM tools
  • Experience in budget management, forecasting, and ROI analysis
  • Strong analytical skills with the ability to translate data into actionable insights
  • Creativity and innovation in marketing strategy and execution

    • Education & Experience

  • Bachelor's degree in Marketing, Advertising, Business Administration, or related field required
  • Consumer Packaged Goods (CPG) industry experience strongly preferred
  • 10-15 years of progressive marketing experience, including leadership of small to mid-size teams
  • Proven success in developing and executing multi-channel marketing programs (social, digital, e-commerce, retail, events, and email marketing)
  • Demonstrated expertise in brand development, go-to-market strategy, and product launches
  • Excellent copywriting, proofreading, and storytelling abilities
  • Ability to independently move projects forward, prioritize tasks, and meet deadlines
  • Track record of driving measurable ROI through innovative, data-driven marketing initiatives
    • [job_alerts.create_a_job]

    Marketing Director • Oakdale, CA, USA

    [internal_linking.similar_jobs]
    Marketing Director

    Marketing Director

    SCONZA CANDY CO • Oakdale, CA, US
    [job_card.full_time]
    Join a Legacy of Sweet Innovation.Since 1939, Sconza Chocolates has been delighting generations of consumers with irresistible confections. As a proud 4th-generation family-owned business, we blend ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Travel Surgical Tech - $1,380 to $1,468 per week in Turlock, CA

    Travel Surgical Tech - $1,380 to $1,468 per week in Turlock, CA

    AlliedTravelNetwork • Turlock, CA, US
    [job_card.full_time]
    AlliedTravelNetwork is working with Fusion Medical Staffing to find a qualified Surg Tech in Turlock, California, 95382!. Facility in Turlock, California.Fusion Medical Staffing is seeking a skilled...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Trauma and Acute Care Medical Director

    Trauma and Acute Care Medical Director

    HealthEcareers - Client • Modesto, CA, USA
    [job_card.full_time]
    Gould Medical Group is looking for a BE / BC Trauma and Acute Care Medical Director in Modesto, CA.Gould Medical Group is a growing, 525+ clinician multi-specialty group located about two hours east ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Associate Director of Clinical Services

    Associate Director of Clinical Services

    California Psychcare, Inc. • Modesto, CA, US
    [job_card.full_time]
    At 360 Behavioral Health / Horizons, we take pride in our long-standing commitment to providing exceptional care for individuals impacted by autism and other developmental delays.With over three deca...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Data Annotation • Turlock, California
    [filters.remote]
    [job_card.full_time] +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Salad Bar Attendant

    Salad Bar Attendant

    Sizzler • Turlock, CA, US
    [job_card.full_time]
    Responsible for the Focus Point of our restaurant that keeps our guests returning again and again.The all-you-can-eat Salad Bar!. Prepares food to the prescribed recipe.Set ups and services the Sala...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Regional Director of Diagnostic Imaging

    Regional Director of Diagnostic Imaging

    Envoy Recruitment • Turlock, CA, US
    [job_card.full_time]
    Regional Director Diagnostic Imaging.Full-Time | Regional Leadership Role.Sign-On Bonus + Relocation Assistance Available. Envoy Recruitment is seeking a highly experienced and strategic.Regional Di...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Director of Analytics & Integration

    Director of Analytics & Integration

    First Tactical LLC • Modesto, CA, US
    [job_card.full_time]
    Position : Director of Analytics & Integration.The Director of Analytics & Integration at First Tactical will lead all data-driven decision-making efforts across the organization, with a foc...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Program Director I -ECM

    Program Director I -ECM

    Turning Point Community Programs • Modesto, CA, US
    [job_card.full_time]
    Under administrative direction of the Regional Director, manages the day-to-day operations of an assigned program within a specific geographic region. ESSENTIAL DUTIES AND RESPONSIBILITIES – (...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Regional Director of Diagnostic Imaging

    Regional Director of Diagnostic Imaging

    Emanuel Medical Ctr • TURLOCK, California, United States
    [job_card.full_time]
    We are a community built on care.Our caregivers and supporting staff extend compassion to those in need, helping to improve the health and well-being of those we serve, and provide comfort and heal...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Partner / Channel Marketing Manager

    Partner / Channel Marketing Manager

    Lookout • Salida, CA, US
    [job_card.full_time]
    Partner / Channel Marketing Manager.Cloud-native by design, the Lookout platform offers rapid, scalable deployment and simplified security operations, defending the frontline of human-centric attacks...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Travel Surgical Tech - $1,380 to $1,468 per week in Turlock, CA

    Travel Surgical Tech - $1,380 to $1,468 per week in Turlock, CA

    Fusion Medical Staffing • Turlock, CA, US
    [job_card.full_time]
    Facility in Turlock, California.Fusion Medical Staffing is seeking a skilled Surgical Technologist for a 13-week travel assignment in Turlock, California. As a member of our team, you'll have the op...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Travel Surgical Tech - $1,380 to $1,468 per week in Turlock, CA

    Travel Surgical Tech - $1,380 to $1,468 per week in Turlock, CA

    AlliedTravelCareers • Turlock, CA, US
    [job_card.full_time]
    AlliedTravelCareers is working with Fusion Medical Staffing to find a qualified Surg Tech in Turlock, California, 95382!. Facility in Turlock, California.Fusion Medical Staffing is seeking a skilled...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Otolaryngology

    Otolaryngology

    CompHealth • Turlock, California, US
    [job_card.full_time] +1
    Otolaryngology physician employment in California : Though your CompHealth recruiter will be your single point of contact, they are backed by dozens of specialized teams, giving them the ability to...[show_more]
    [last_updated.last_updated_30] • [promoted]
    DIAGNOSTIC IMAGING DIRECTOR

    DIAGNOSTIC IMAGING DIRECTOR

    Butler Recruitment Group • Crows Landing, CA, US
    [job_card.full_time]
    Director of Diagnostic Imaging.K + Bonus + SIGNING BONUS + Paid Relocation.Lead and integrate all Diagnostic Imaging services-including Radiology, CT, MRI, Ultrasound, Nuclear Medicine, PACS, nursi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Market Director

    Market Director

    Boomers Consulting, LLC • Turlock, CA, United States
    [job_card.full_time] +1
    Market Director Women's and Children Services.Turlock, United States | Posted on 08 / 14 / 2025.Boomers Consulting, LLC provides consulting and staffing services to clients who need assistance with pro...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Remote Sales Representative (50k-90k per year)

    Remote Sales Representative (50k-90k per year)

    Professional Careers • Turlock, California
    [filters.remote]
    [job_card.full_time] +1
    We're looking for candidates with great customer service skills to fill our Remote role!.This role is entirely remote and offers full-time / Part time hours with flexibility.We are ready to schedule ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Occupational Medicine

    Occupational Medicine

    KPG Provider Services • Modesto, California, US
    [job_card.full_time] +1
    Occupational Medicine physician job in California : Inpatient Facility : Looking for an experienced Medical Director Occupational Medicine in the Modesto, California area.Below you will find the P...[show_more]
    [last_updated.last_updated_30] • [promoted]