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Marketing Director
Marketing DirectorSCONZA CANDY CO • Oakdale, CA, USA
Marketing Director

Marketing Director

SCONZA CANDY CO • Oakdale, CA, USA
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Join a Legacy of Sweet Innovation

Since 1939, Sconza Chocolates has been delighting generations of consumers with irresistible confections. As a proud 4th-generation family-owned business, we blend time-honored tradition with bold innovation-crafting everything from everyday favorites to premium treats.

We are one of the largest private label candy companies in the country, trusted by leading retailers and loved by customers nationwide. Working at Sconza means joining a company with the scale, stability, and reputation of an industry leader-while still fostering the creativity, collaboration, and entrepreneurial spirit that drive innovation.

At Sconza, you'll experience the joy of working in the candy industry, where every day brings opportunities to launch exciting products, spark smiles, and contribute to a delicious legacy more than 85 years in the making. Here, your ideas matter, your impact is visible, and your work helps shape the future of one of America's most respected confectionery companies.

Director of Marketing

The Director of Marketing is a hands-on leadership role that provides strategy and oversight across the full marketing lifecycle - from market research and planning to execution, measurement, and optimization. This role is responsible for shaping and advancing the company's branding, communications, and corporate identity initiatives, with the goal of strengthening awareness and driving growth across all business segments.

This leader unifies consumer-facing marketing (Sconza brand in retail, e-commerce, and digital) with business-to-business marketing (wholesale, contract manufacturing, and private label), ensuring that all initiatives reinforce the company's longstanding reputation for quality, innovation, and trusted partnership.

Key Responsibilities

Strategic Marketing Leadership

  • Develop and implement comprehensive marketing plans, including promotional calendars and programs that drive seasonal, retail, and e-commerce initiatives.
  • Develop Go-to-Market strategies by channel (retail, e-commerce, and alternative) to support the product portfolio and innovation pipeline.
  • Establish and grow market share by implementing programs that deliver measurable ROI across B2C and B2B.

Branding & Content Development

  • Lead branding and packaging initiatives to strengthen consumer awareness and preference.
  • Develop innovative, integrated content for social media, digital platforms, and events that support key brand and business initiatives.
  • Ensure brand consistency across all consumer and partner touchpoints.

    • Execution & Revenue Growth

  • Collaborate with Sales leadership on programs to drive revenue across all channels of trade.
  • Manage the company's websites and digital marketing programs; establish KPIs and provide routine reporting to validate results and optimize performance.
  • Partner with cross-functional teams and agency partners to execute campaigns that support both retail sales and B2B growth.

    • Operational & Team Leadership

  • Manage the marketing budget to maximize ROI while driving both revenue and brand equity.
  • Organize work, direct the marketing team's workload, and ensure deadlines and priorities are met in the most efficient manner.
  • Foster a results-oriented culture that values innovation, accountability, and cross-departmental collaboration.

    • Competencies

  • Exceptional verbal and written communication skills
  • Strong organizational and project management skills
  • Ability to thrive in a fast-paced, dynamic environment
  • High attention to detail with a commitment to quality
  • Proficiency with content management, marketing automation, and CRM tools
  • Experience in budget management, forecasting, and ROI analysis
  • Strong analytical skills with the ability to translate data into actionable insights
  • Creativity and innovation in marketing strategy and execution

    • Education & Experience

  • Bachelor's degree in Marketing, Advertising, Business Administration, or related field required
  • Consumer Packaged Goods (CPG) industry experience strongly preferred
  • 10-15 years of progressive marketing experience, including leadership of small to mid-size teams
  • Proven success in developing and executing multi-channel marketing programs (social, digital, e-commerce, retail, events, and email marketing)
  • Demonstrated expertise in brand development, go-to-market strategy, and product launches
  • Excellent copywriting, proofreading, and storytelling abilities
  • Ability to independently move projects forward, prioritize tasks, and meet deadlines
  • Track record of driving measurable ROI through innovative, data-driven marketing initiatives
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