Director, Content Strategy

Salary : $82,212 - $85,000 annually, depending on experience & qualifications

Position Summary

The Director of Content Strategy at Rosalind Franklin University (RFU) is a senior leadership role within the marketing team responsible for developing, executing, measuring and overseeing the university's comprehensive content strategy. This individual will lead the creation and distribution of engaging, and audience-centric content across various channels in support of all areas of the university including the six colleges, Institutional Advancement, Research, and Health Clinics to enhance RFU ' s brand reputation, promote its mission, and achieve strategic marketing objectives. This role reports to the AVP for Marketing and Communications and sits within the marketing team ensuring seamless collaboration to deliver compelling content across multiple channels. This position requires a strategic thinker, exceptional communicator, and team leader with experience in content creation, storytelling, and analytics.

Our generous benefits package includes medical, dental, and vision plans; paid parental leave; short-term and long-term disability plans; life insurance; flexible spending accounts; and a 403(b) retirement plan which includes an 8% employer contribution once eligible. RFUMS is committed to employee well-being and work-life balance. This position is eligible for 24 days of vacation / paid leave, 15 sick days, and 13 holidays plus two floating holidays.

Who We Are

Rosalind Franklin University of Medicine and Science (RFU) is a graduate health sciences university committed to serving the population through the interprofessional education of health and biomedical professionals and the discovery of knowledge dedicated to improving wellness. The university embodies the spirit of inquiry and excellence modeled by its namesake Dr. Rosalind Franklin, whose Photo 51 was crucial to solving the structure of DNA.

Today, the university's 6 colleges continue Dr. Franklin's legacy through rigorous academics, pioneering research, and innovative community service. Our unique interprofessional education model allows students to learn from and with each other in a variety of settings, including our simulation labs, the student-led Interprofessional Community Clinic, and through partnerships with area hospitals and clinics. RFU is a national leader in interprofessional research and practices and is nationally recognized for its research in areas including neuroscience, brain-related diseases, inherited disorders, proteomics, cancer cell biology and immunology, cardiac resuscitation, and gait and balance.

Essential Duties & Responsibilities

Strategic Leadership :

• Develop and execute a data-driven, multichannel content strategy that aligns with the university's marketing goals and institutional priorities and promote the six colleges, the health clinics and the Innovation and Research Park.
• Ensure consistency of tone, voice, and brand messaging across all content outputs.
• Collaborate with colleges and leadership to identify opportunities to amplify RFU ' s reputation and build brand awareness.

Team Management :

Two Communication Specialists

Content Creation & Oversight :

Social Media Strategy :

Performance Analysis & Optimization :

Brand Advocacy :

Conditions of Employment

Required Education & Experience

Required Knowledge, Skills, & Abilities

Preferred Qualifications

Typical Physical Demands & Working Conditions

EOE, Including Disability / Vets