Senior Growth Marketing Lead

A company is looking for a Senior Marketing Lead, Growth Marketing.

Key Responsibilities

Manage and execute day-to-day operations of digital advertising customer acquisition programs, including launching, testing, and optimizing paid social campaigns

Drive new, high-value merchants to the platform within efficiency targets globally

Develop a deep understanding of marketing trends and opportunities across priority regions to inform program strategy

Required Qualifications

Proven experience managing direct response campaigns across various marketing media platforms

Experience in building full funnel programs that meet efficiency targets

Ability to analyze raw data and develop actionable insights related to marketing activity

Familiarity with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics

Basic understanding of SQL and databases