Marketing Manager - Motion Control Promotion Process Owner

Job Description

Job Description

Description : Job Summary :

Marketing Managers and Promotion Process Owners plan and execute advertising and promotional campaigns, including tradeshows, as part of an in-house global marketing team. They closely coordinate with their team to help them stay organized and meet key company goals. They interpret market research regarding target markets, sales channels, competitors, and technology. They use their analysis to lead brainstorming sessions and develop ideas for promotional campaigns in collaboration with division sales groups. They manage the lead generation processes and delegate tasks to employees, give them feedback, and provide them with the tools they need to improve company outreach in different areas.

Responsibilities :

• Collaborates with leadership to determine the goals of advertising projects and strategizing plans to meet those goals
• Be part of the global marketing leadership team and provide input into developing promotion and advertising budgets
• Research, evaluates, and recommends enhancements to the market positioning of the organization's products
• Produce qualified marketing leads (MQL) for all EPC Divisions (Americas, European, and Asia Pacific) in collaboration with division sales groups
• Generate leads for new product introductions in collaboration with target market business development managers
• Lead brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
• Identify and create agile campaigns as needed
• Run campaigns to introduce prospective customers to new product releases and build brand awareness
• Consistently manages and oversees advertising campaigns to ensure they’re engaging customers and bringing in results
• Analyze results from each campaign to determine what was successful and what to improve for the next campaign
• Analyze point of sale reports and lost opportunities
• Develop, maintain, and present marketing metrics to the Officers of the corporation
• Coordinate international key account sales activities and perform sales tasks as needed
• Coordinate development of tradeshow promotion strategies and report on tradeshow effectiveness
• Facilitate the creation of marketing materials to be used by sales staff and distributors and channel partners to both position EPC products to end consumers as well as educate sales members and reseller staff
• Develop, maintain and continuously improve the promotion processes including the solicitation of requests, approval processes, timeline and deliverable management
• Supervises personnel that coordinate tradeshow participation and online lead generation processes
• Supervise personnel that coordinate the content of advertising campaigns, Customer Experience processes, branding, and website development and maintenance

Requirements : Skills :

Qualifications :

Job Detail :

Essential Functions :

Company Benefits :

Our company makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue business hardship. Please let us know if you need an accommodation to participate in the application process. We can be reached by telephone at 208-263-8541, by fax at 208-255-4717, or email at accommodations@encoder.com . Please address correspondence to the HR Manager.

Encoder Products Company is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.