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Vice President, Brand Style & Concept
Vice President, Brand Style & ConceptVuori, Inc • Carlsbad, California, USA
Vice President, Brand Style & Concept

Vice President, Brand Style & Concept

Vuori, Inc • Carlsbad, California, USA
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  • [job_card.full_time]
[job_card.job_description]

The Vice President Brand Style & Concept will define and elevate the brands global styling vision while shaping seasonal creative concepts that bring our unique California Lifestyle point of view to life. This leader will play a pivotal role in connecting design intent product storytelling and creative expression ensuring our aesthetic is ownable cohesive and resonant across all channels and customer touch points worldwide.

What youll get to do :

Brand / Aesthetic & Visual Ecosystem

  • Shape and evolve the brands styling and visual identity to deliver an authentic differentiated point of view in the marketplace.
  • Translate the California Lifestyle vision to life by partnering with key functions translating brand values into compelling seasonal concepts styling direction content activations and retail experiences.
  • Integrate the go-to-market process to ensure brand integrity and creative intention flow seamlessly from design concepts through to marketing execution.
  • Drive aligned clarity of the Vuori Brand Vision connecting dots throughout the GTM product & marketing processes.

Design / Concept & Product Inspiration

  • Collaborate with design team on seasonal creative concepts informing seasonal insights on styling and proportion shifts
  • Inform the collection at key milestones and throughout seasonal pipeline.
  • Partner on collaboration ideation and manage key creative styling moments.
  • Serve as the steward of the seasonal concept in post adoption milestones - working closely with design leads and design Style Concept Directors to ensure integrity of the intent maintained.

    • Creative / Look Feel & Styling

  • Define the global styling vision and ensure consistency and excellence across all channels.
  • Lead styling execution for all content ensuring a unified look and feel that reflects our brand DNA; partner with creative team to identify talent to support.
  • Partner with the Seasonal Creative Director to translate seasonal creative concepts into styling that brings narratives to life across lifestyle studio and campaign content.
  • Partner with brand marketing to align on positioning and briefs ensuring styling and concept work ladder up to the broader brand strategy.
  • Provide clear actionable creative direction for marketing teams informing content creation activations PR angles and partner selections.

    • Qualifications : Who you are :

  • Strong styling expertise with deep apparel and fashion knowledge; elevated taste level and strong design eye.
  • Creative synergy with Design Creative and Brand Marketing teams.
  • Highly collaborative and key to brainstorming and cross-functional partnership.
  • Great communicator - able to inspire teams and external partners.
  • Industry and fashion expert who can blend product styling and brand storytelling seamlessly.
  • Visionary mindset with the ability to create a unique Vuori world.
  • Strong creative direction builds mood boards styling guides and leads on-set execution.
  • Organized and adaptable; able to juggle multiple shoots and shifting priorities.
  • Established network of stylists vendors and creative resources to elevate the brands look and feel.

    • Additional Information :

    Our investment in you :

    At Vuori were proud to offer the following to our employees :

  • Health Insurance
  • Savings and Retirement Plan
  • Employee Assistance Program
  • Generous Vuori Discount & Industry Perks
  • Paid Time Off
  • Wellness & Fitness benefits

    • The salary range for this role is $267500 - $322500 per year. This role is bonus eligible.

    Vuori is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.

    All your information will be kept confidential according to EEO guidelines.

    Remote Work : No

    Employment Type : Full-time

    Key Skills

    Change Management,Financial Services,Growing Experience,Managed Care,Management Experience,Analysis Skills,Senior Leadership,Performance Management,Process Management,Leadership Experience,negotiation,Analytics

    Experience : years

    Vacancy : 1

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