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Analyst, Commercial Insights & Analysis
Analyst, Commercial Insights & AnalysisKate Farms • Rochester, NY, US
Analyst, Commercial Insights & Analysis

Analyst, Commercial Insights & Analysis

Kate Farms • Rochester, NY, US
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Kate Farms Commercial Analyst

Kate Farms is a company with heart. Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless possibilities. That's why our mission is to make nutrition the cornerstone of healthcare so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition.

Kate Farms works to be the place where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from each other is at the core of Kate Farms' values. We are an equal-opportunity employer and fully focused on equality; we believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the other fascinating characteristics that make us different. We invite you to do the best work of your life with us at Kate Farms.

Position Overview

Reporting to the Director of Omni-channel & Commercial Analytics, this role drives analytical excellence and strategic decision-making across Kate Farms. The Analyst manages, transforms, and interprets quantitative and qualitative data, delivering actionable insights to shape go-to-market strategy, omnichannel initiatives, and commercial planning.

This position partners closely with Marketing, Sales, Business Operations, Demand Planning, and Finance to support business objectives through data-driven recommendations.

Ideal candidates combine a background in strategy, consulting, marketing operations, or analytics with a proactive, collaborative, and curious mindset. This is an excellent opportunity for a self-starter eager to make a measurable impact in a dynamic environment.

What You Will Do

Act as Commercial analyst responsible for building, maintaining, and optimizing data models that inform key business driver metrics, omnichannel analytics, and go-to-market strategy.

Key Business Driver Analytics & Reporting

  • Create, join, and manage complex data sets from multiple data sources in centralized data and visualization platforms (e.g. PowerBI, Azure, Adverity).
  • Conduct quantitative analysis, including but not limited to efficiency and ROI, forecasting, correlation, regressions, and probability modeling.
  • Leverage existing and develop new analytical models and dashboards to deliver standard and ad hoc reporting to support business reviews, market analysis, omnichannel campaigns, and quarterly / annual planning.

Omnichannel Operations

  • Synthesize omnichannel campaign performance data, uncovering insights to proactively identify opportunities to improve ROI and engagement.
  • Develop A / B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing.
  • Coordinate cross-functional omnichannel implementation, status tracking, and risk / mitigation plans.
  • Identify process improvement opportunities to streamline and automate key commercial operations and omnichannel activities to enable operations at scale.
  • Go-to-Marketing Strategy

  • Work cross-functionally with strategic partners (Marketing, Sales, Demand Planning, Finance) to evaluate present and evolving strategies and help inform data driven decision making.
  • Build segmentation models to identify high-value targets and tailor strategies to different audiences.
  • We Are Looking For Someone Who

    BS / BA required, in statistics, finance, math, economics, business, computer science, or another analytical field.

    24 years of experience in consulting, marketing analytics, performance measurement, or business intelligence preferably in healthcare or pharmaceuticals space.

    Exceptional analytical and quantitative skills with the ability to interpret and summarize complex data that drive actionable plans and add value to the business.

    Experience with advanced analytics (Excel, PowerBI, SQL, predictive modeling, etc).

    Proven ability to structure complex problems, develop solutions, and craft recommendations and results into easily digestible messages, communications, and executive presentations.

    Ability to coordinate and manage multiple different projects and requests of varying size and scope while adhering to tight timelines and producing superior outputs.

    Excellent communication skills, both written and verbal, with the ability to convey complex information to a broad audience.

    Possess a proactive attitude, initiative, and drive with a strong commitment to company mission and values.

    Ability to work independently and collaboratively in a fast-paced, dynamic environment.

    Respectfully shares and accepts feedback willingly from all levels of the organization.

    Physical Demands

    The physical demands described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    Effectively handle lifting of various objects weighing up to 12 pounds.

    While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs.

    Possess the ability to sit at a computer for extended periods of time.

    Work Environment

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

    This position will work in a home / office environment with occasional trips to the corporate office or other meeting locations. Requires approximately 10% travel.

    It is Kate Farms policy that any position that requires regular interaction with healthcare professionals require that, if hired, you be vaccinated against COVID-19 unless you need a reasonable accommodation due to sincerely held religious beliefs, medical needs, or other reasons protected by applicable federal, state, and local law.

    Compensation for this role is in the form of base salary plus a variable component that together comprise the On-Target-Earnings (OTE).

    The typical starting salary range for new hires in this role is listed below. This range represents the lowest to highest salary range we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. Please note that base pay offered may vary depending on factors including your geographic location, job-related knowledge, skills, and experience.

    $80,000 - $89,000 USD

    For full-time salaried or hourly workers, our total rewards package also include the option to enroll in a company-matched 401k plan, as well as participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee's eligible dependents. Employees will also receive a generous PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure), two weeks of paid "Refresh" leave, 80 hours of paid sick leave annually, and 11 paid holidays throughout the calendar year. Kate Farms offers a range of other benefits offered with an emphasis on employee well-being such as paid disability leave, paid parental / pregnancy leave, Flexible Spending Accounts (FSA), tuition reimbursement, an Employee Assistance Program, and more.

    Note : This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization as directed by the management of the company.

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