Senior Growth Marketing Manager

Senior Growth Marketing Manager

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We're looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We're excited about having a meaningful impact on people's workplace experience.

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who YOU are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

At Industrious, we're building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility. We're looking for a Senior Growth Marketing Manager who is passionate about scaling marketing impact through data-driven decision making, experimentation, and creative problem-solving.

This is a high-visibility role that sits at the intersection of strategy, analytics, and hands-on execution. Reporting to the Director of Growth Marketing, you will own and optimize opportunistic performance channels, implement and maintain attribution models, and unlock new opportunities to fuel member acquisition and revenue growth. You are also a kind, thoughtful, quirky team player who doesn't take themselves too seriously.

Key Responsibilities

• Attribution & Analytics : Build, implement, and maintain omni-channel attribution models to ensure accurate performance tracking of marketing campaigns and serve as a thought leader in how to convey key business metrics to leadership.
• Performance Marketing : Expand the scope of our paid marketing apparatus, bringing opportunistic channels to the table including programmatic and audio and fully managing and scaling campaigns across these channels.
• SEO & Non-Paid Growth : Lead SEO initiatives to drive incremental organic traffic to the Industrious website and sales funnel, and guide cross-functional teams on best practices and insights to fuel growth.
• Experimentation & Testing : Design, launch, and analyze A / B and multivariate tests across paid channels, e-mail and website to continuously improve campaigns, funnel performance, and user experience.
• AI & Innovation : Approach our business needs with mindfulness on how AI can be used to streamline workflows and unlock new business opportunities.
• Cross-functional Collaboration : Partner with Operations, Tech and Sales to align on the member and prospect experience.
• Reporting & Insights : Track and synthesize data across all marketing channels, to highlight wins, learnings, and opportunities to inform future strategy.
• Broker Marketing : Support our broker relations team and provide guidance and reporting around marketing driven tactics to engage brokers.

You Are :

Qualifications & Requirements

Compensation

The annual base compensation range for this role is between $130,000 and $140,000. The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job-related knowledge, skills, and professional qualifications. You will also be eligible for an annual 12.5% bonus and participation in our long-term incentive program.

Base and bonus compensation are just two components of Industrious' total compensation package for this role. Other great perks and benefits include heavily subsidized healthcare plans, generous paid time off, wellness programs, professional development grants, 401k plan, and many other benefits, subject to applicable eligibility criteria and company policies.

Equal Employment Opportunity

Industrious is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.