Marketing Manager

Marketing Manager

We're seeking a motivated Marketing Manager to support the execution of day-to-day marketing activities across the organization. This is a full-time, in-office role based in Eugene, Oregon, working closely with a small internal team. The position is ideal for someone who enjoys both creative and operational processes, thrives in a fast-moving environment, and wants to directly influence brand visibility, customer engagement, and sales enablement.

Key Responsibilities

Social Media Strategy & Execution - Lead the launch, management, and ongoing evolution of our B2B social media presence. - Own day-to-day channel management, including content planning, posting, engagement, and performance tracking. - Capture, edit, and repurpose photo and video content for use across social channels, websites, and digital campaigns. - Ensure social media activity amplifies key messages, campaigns, and sales initiatives to targeted audiences.

Customer Loyalty & Advocacy - Design and execute customer advocacy initiatives, including case studies, testimonials, and video content. - Identify and interview customers to gather insights and feedback for use in case studies, testimonials, reviews, and other advocacy content. - Own the execution of the annual Net Promoter Score (NPS) survey, including analysis and presentation of insights to leadership. - Develop and execute an ongoing customer marketing program (quarterly or bi-annual cadence) focused on educating existing customers and reinforcing expertise and leadership in the coatings industry. - Plan and deliver customer-focused content and campaigns that re-engage current customers, support retention, and strengthen long-term relationships.

Content Creation & Website Management - Create, manage, and maintain marketing assets such as blog posts, whitepapers, case studies, gated content, and sales materials. - Own minor website content updates, ensuring messaging supports brand consistency, SEO goals, and conversion objectives. - Write, format, and publish blog, email, and campaign content using CMS and marketing automation tools. - Repurpose existing content into social posts, email snippets, and visual assets. - Extract insights from webinars and events to develop follow-up content for social and email campaigns.

Campaigns, Events & Sales Enablement - Plan and execute event marketing initiatives, including trade shows and webinars. - Support sales efforts by organizing, updating, and distributing marketing and sales collateral that helps engage prospects and accelerate deals. - Maintain a centralized, organized library of marketing assets, including sales sheets, product labels, and presentations. - Ensure the sales team always has access to the most up-to-date materials.

Marketing Operations & Reporting - Build and manage a detailed marketing calendar that coordinates campaigns, events, and content launches. - Serve as the primary owner of HubSpot data accuracy, aligning CRM records with internal systems and monitoring duplicate or inconsistent entries. - Support basic CRM reporting and dashboard maintenance. - Document repeatable processes as needed.

What You'll Bring - A hands-on mindset with the ability to think strategically and execute efficiently. - Strong writing, editing, and content development skills across multiple formats. - Experience using marketing platforms such as HubSpot, Google Analytics, WordPress (or similar CMS), and survey tools. - Comfort working across multiple projects simultaneously while maintaining attention to detail. - A proactive, self-directed approach with the ability to manage priorities independently.

Qualifications - 35 years of experience in a marketing role with broad responsibilities. - Proficiency with design tools such as Adobe InDesign, Canva, or similar platforms. - Experience with CRM and marketing automation platforms (HubSpot or equivalent). - Strong organizational and project management skills.

Nice to Have - Experience in manufacturing or B2B / B2C hybrid environments. - Familiarity with sales enablement or customer advocacy programs.

Apply now! Start working a set schedule that comes with job security and recognition for the contributions you make!

Equal Opportunity Employer Minorities / Women / Veterans / Disabled