Senior Product Manager

Senior Product Manager

Hibu is seeking a Senior Product Manager on the Digital Product Team to focus on Core Client Experiences. This role will play a critical part in shaping and implementing strategic decisions for how Hibu clients recognize value from our solution, with an emphasis on developing digital experiences for Hibu customers across web and mobile platforms ensuring they can complete immediate jobs to be done and putting them on a path for lifetime growth. This role will enhance customer lead analysis tools and identify customer journey moments to help customers save time and realize value. The role will also own the third party integration roadmap and will define opportunities to use AI to enhance Hibu's client facing tools.

The Senior Product Manager is responsible for managing or participating in product implementation and enhancement projects across multiple Hibu products and services, coordinating closely with Hibu's Tech and Ops teams, and with vendors and partners on customization, integration and feature development needed. The Senior Product Manager is also responsible for data analysis across Hibu's products and services, to track trends, uncover insights, and provide information to Marketing, Go To Market and Training teams for use in marketing collateral and case studies.

Primary Responsibilities :

• Define product features and functionality requirements (business, technical and operational) to meet market needs and achieve Hibu's strategic and commercial goals
• Defines integration and interoperability requirements (APIs, SDKs, partner enablement) aligned with Hibu's ecosystem strategy and product goals
• Develop a deep understanding of client needs and intent to suggest new opportunities to enhance client value
• Work with lines of business to understand value drivers for their customers
• Leverage experimentation platforms to test and iterate on potential experiences, validate the journey map and increase customer value over time
• Work with Hibu's Tech and Ops teams and our partners and vendors to translate business, technical and operational requirements into system enhancements and integration requirements
• Work as part of an Agile product development team and process (manage feature backlogs, etc.)
• Work with Development, QA, IT and other parallel organizations to complete and deploy Product Releases
• Work with Go To Market, Sales Training, Marketing and Sales to launch Product Releases commercially
• Communicate regularly with other Product team members to ensure enhancements and releases fit seamlessly with other Hibu Products.
• Work with Business Intelligence to build and enhance reporting for Solutions and Product specific churn.
• Collect and analyze data from Hibu's products to identify trends, insights and opportunities which can help drive our Product roadmaps and be used by Hibu's Marketing, GTM and Sales and Operations Training teams to develop collateral and case studies and / or empower teams
• Investigate vendor and partner issues related to API calls, webhooks and / or data transfer or retrieval issues
• Monitor the digital marketing landscape to keep abreast of new technologies and capabilities regarding digital marketing, and inform Hibu's strategic and tactical product roadmaps. Attend industry webinars, conferences and similar events as needed

Business Relationships :

Competencies / Critical Skills :

Experience, Qualifications and Requirements Required / Preferred

Bachelors degree in technical field or business required

5+ years in a Technology Industry (Internet, Online Media, Digital Marketing, etc.) required

5+ years in a Product Management or Technical Management / Process Role required

Experience with Agile product development required

Experience using Jira / Atlassian suite of tools (or similar) as part of the product management process required

Experience with Online and / or Mobile Advertising preferred

Leadership experience in a Matrix organization (indirect team management) preferred

Experience using AI for business efficiency gains preferred

Experience building AI into software or using AI during the course of building software preferred

Experience in developing web and mobile experiences preferred