Director, Marketing Analytics

Job Description

What’s Under the Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime’s tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you’re located, if you’ve got DRIVE and you’re looking to make an impact, we’d love for you to make a difference with us!

That’s Nice, But What’s the Job?

The Director of Marketing Analytics [Paid Media] will be responsible for facilitating and guiding the strategic planning, insight, performance, execution, and accountability of DriveTime’s advertising dollars. You will be closely partnered with stakeholders across marketing, retail, and risk to ensure we are maximizing return on investment and supporting each of the 85 markets we serve. You are expected to further develop our capabilities by partnering with Product, Data Science, IT, and external partners such as our media agency, data providers, and key publishers. You will be joining an organization with expertise in TV & Search advertising. Your job is to continue to innovate in that space, play on the edge of what’s known. Additionally, you will help size, prioritize, and test other means of advertising to grow DriveTime’s market share.

• Guide and enhance strategic marketing roadmap and project valuation in collaboration with Senior leaders, Product, Risk and Operations to ensure the success of the Marketing Organization.

• Develop the analytical framework, activation means and reporting tools to support and accelerate DriveTime’s profitable growth

• Lead & Develop a team of talented strategic analysts - Develop future leaders

• Leverage data across ad campaigns and DriveTime.com to optimize campaign strategy and financial results

• Partner with leaders across website analytics and UX to drive conversion rate from paid channels

• Communicate and report quarterly plans and results - ensure all material risks and changes to forecasts are discussed.

• Facilitate periodic strategic check-in’s with stakeholders - what are we working on, how is that going to impact the business

The Specifics.

• 4+ years’ experience in leadership or people management roles

• 4+ years’ experience in analytics, finance, business consulting or other related field

• Bachelors degree required

• Strong financial and analytical acumen; ability to translate data into insight and excellent attention to detail

• Excellent verbal and written communication skills

• Prior experience managing and developing analysts

• Experience with economic/financial analysis

• Experience with SQL or snowflake as well as with Microsoft Excel

Nice to Haves.

• Experience with digital analytics or marketing analytics for a leading brand or large organization

• Experience with A/B testing and other testing methodologies

• Experience designing & utilizing attribution for decision making

• Experience with TV strategy and TV data analytics

• Financial services experience

• Bachelor or master’s degree in a quantitative field such as economics, engineering, finance, statistics, or related hard science discipline

• Experience leveraging statistical models to drive performance improvement

So What About the Perks? Perks matter

• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well money matters!
• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Give Us a Reason (or not), and We’ll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other’s company outside of day-to-day work.
• Smart-Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).
• Paid Time Off & Paid Holidays. Not just lip service: we work hard, to play hard.
• Company Driver. It’s one of the coolest perks of being who we are! We’ve got your insurance, maintenance, and cost of vehicle covered; you just keep gas in the tank.

Anything Else? Absolutely.

DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here. We could spend a lot of time having you read about ALL our awards, but we’ll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don’t forget Phoenix Business Journal Healthiest Employers (okay, we’ll stop there)!

Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!