Social Media & Content Manager

Position Title

Social Media & Content Manager

Department

Marketing Team

Reports To

Director of Public Relations & Social Media

Company

Arizona Boardwalk is Scottsdale’s one‑of‑a‑kind entertainment destination featuring eight marquee attractions – OdySea Aquarium, Butterfly Wonderland, The UFO Experience, Laser + Mirror Maze, Pangaea Land of the Dinosaurs, Museum of Illusions, Cluville, and Cyber Quest – plus multiple dining, shopping, and amusement venues. The outdoor courtyard regularly hosts a variety of free events and family entertainment throughout the year.

About The Job

Arizona Boardwalk is seeking a creative, business‑oriented Social Media & Content Manager to produce engaging content across platforms, lead our influencer program, and support the Marketing Team with photo and video assets for various initiatives. The ideal candidate is passionate about storytelling, social marketing, and community engagement, thrives in a fast‑paced environment, manages multiple brand voices, and blends creativity with analytics to elevate our digital presence.

Major Duties And Responsibilities

Content Creation & Management

Write, edit, and post original, high‑quality content to drive engagement and brand awareness.

Oversee social media accounts for multiple entities (OdySea Aquarium, Butterfly Wonderland, Arizona Boardwalk, UFO Experience) across Facebook, Instagram, TikTok, and Pinterest.

Coordinate and capture photos and videos at events and manage archiving and categorization (including some evenings / weekends).

Social Strategy & Analytics

Develop and implement social media strategies aligned with business goals.

Track, analyze, and report metrics monthly to optimize content performance.

Influencer & Brand Ambassador Program

Maintain and grow the Influencer Program, including research, vetting, outreach, negotiation, and campaign coordination.

Provide influencers with necessary assets to create compelling content.

Track influencer performance, optimize campaigns, and organize influencer events.

Coordinate influencer events and manage collaborator relationships.

Community Engagement

Ensure timely and professional responses to social media inquiries in collaboration with Guest Relations and PR teams.

Foster strong cross‑departmental collaboration to uphold AZ Boardwalk’s brand standards.

Marketing Support

Collaborate with Marketing to execute integrated campaigns and storytelling initiatives.

Produce and distribute high‑impact photo and video content for marketing, promotions, and media outreach.

Provide on‑site support for events, media shoots, and other activities as needed.

Requirements

Education & Experience : Bachelor’s degree in marketing, communications, journalism, advertising, social media, or related field. Minimum 3+ years managing multiple social media channels, executing content strategies, overseeing influencer programs, and reporting on analytics.

Influencer Program Management : Demonstrated experience building, managing, and executing influencer programs.

Content Creation : Skilled in filming, photography, and video editing; able to independently produce professional‑quality short‑form videos and visual content.

Analytics & Strategy : Proficient in using social media analytics to track performance, interpret data, and optimize campaigns based on measurable results and emerging trends.

Communication : Superior written, verbal, and interpersonal communication skills; craft compelling, brand‑aligned content across multimedia platforms with strong editorial judgment and ethics.

Leadership & Collaboration : Confident public speaker with experience leading meetings and organizing influencer, media, or partner groups. Effective cross‑departmental collaborator in a fast‑paced environment.

Professional Attributes : Highly organized, proactive, and solutions‑oriented with a “make it happen” mindset. Demonstrates initiative, creativity, and accountability.

Flexibility : Willing to work evenings and weekends to support events, live content capture, and other marketing initiatives.

Mission

To create connections between people, animals, and the planet by building awareness & excitement for our fun, interactive, and unique experiences.

Values

Be passionate. Be purposeful. Work hard.

Treat others the way you want to be treated.

Get better every day.

Break boundaries.

Trust in the team.

Be open to change.

Always remember…we’re in the fun business.

Compensation & Benefits

Compensation depends upon experience.

Full benefit package.

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