Paid Media Manager

Paid Media Manager

Achieve Test Prep's mission is to make higher education more accessible and affordable for working adults. Achieve offers live, online instruction, 1-on-1 tutoring and mentoring, and flexible course schedules that empower non-traditional college students to test out of college credits and earn higher level professional licenses.

Role Overview : Achieve is looking for a strategic, data-driven Paid Media Manager to drive growth in our digital acquisition channels including search, social, display, and third-party U.S. based lead platforms. This role is critical in fueling our enrollment funnel with high-quality leads while balancing cost-efficiency and scalability. Reporting to the Director, Online Marketing.

If you're a hands-on performance marketer who thrives in fast-paced environments and knows how to deliver measurable growth, this role offers immediate impact and long-term opportunity.

Roles & Responsibilities :

Manage paid campaigns across Google Ads (Search, YouTube), Meta (Facebook / Instagram), and Bing Ads

Launch and scale remarketing, retargeting, and lookalike campaigns

Oversee lead generation platforms and vendor performance

Track and improve key metrics like CPL, ROAS, conversion rate, and lead quality

Collaborate with creative and content teams for ongoing A / B testing

Maintain compliance with TCPA, CAN-SPAM, and internal data privacy policies

Deliver weekly reports with actionable recommendations and insights

Desired Skills and Experience :

2-4+ years in paid media, lead generation, or performance marketing

Proven experience managing $50k+ monthly ad budgets

Familiarity with third-party lead platforms, partner negotiations, and quality control

Strong knowledge of Google Ads, Meta Ads Manager, Bing, GA4, and Looker Studio

Analytical mindset and comfort with data, dashboards, and conversion tracking

Bonus : Understanding of lead delivery systems, CRMs, and webhook / API integrations

Job Details : Type : Full-Time

Schedule : Flexible schedule with a minimum of 5 hours overlap during the 9 : 00 AM - 5 : 00 PM EST business day

Remote : 100% Online