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VP of Marketing
VP of MarketingToken • West Henrietta, NY, US
VP of Marketing

VP of Marketing

Token • West Henrietta, NY, US
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About Token :

  • Ransomware and Phishing attacks are the largest threats facing every organization today.
  • Token has invented Next-Generation MFA that stops these attacks, and it is changing the way our customers secure their organizations.
  • The Token Ring provides wearable, biometric, multifactor authentication.
  • We deliver the next generation of access security that is invulnerable to social engineering, malware, and removes the shortcomings of legacy MFA for organizations where breaches, data loss, and ransomware must be prevented.

What We Offer :

  • A collaborative, remote-first environment, with a competitive salary and stock option grants for all employees.

    • We offer medical, dental, and vision insurance, PTO, wellness time, and unlimited sick time.  Position Summary :

  • The Vice President of Marketing will serve as a key member of the Token Executive Leadership Team and will build, lead, and execute the company’s end-to-end marketing strategy.
  • This role is both highly strategic and deeply hands-on, suited for a professional who excels in dynamic, early-stage environments and is motivated by direct ownership of execution.
  • The VP of Marketing will define and communicate Token’s brand, messaging, and category narrative; develop and launch integrated demand generation programs; partner closely with Sales to drive qualified pipeline; and position Token as the category-defining leader in passwordless, phishing-proof identity.
  • This individual will operate with creativity, speed, and analytical rigor.
  • This role requires broad full-stack marketing expertise across brand, product marketing, demand generation, digital, ABM, events, content, and analytics, with a strong understanding of B2B SaaS and (ideally) cybersecurity.
  • The successful candidate will thrive in a fast-moving, resource-efficient environment and will be energized by building a marketing engine from the ground up.

    • Responsibilities :

  • This list is not exhaustive Strategy and Planning Develop, own, and communicate the complete go-to-market strategy for Token’s SaaS authentication platform.
  • Create and maintain a compelling brand narrative centered on passwordless and phishing-resistant identity.
  • Build integrated product marketing functions including positioning, messaging, competitive analysis, and launch planning.
  • Partner with Sales, Product, and Executive Leadership to align ICP, messaging, value propositions, and pipeline goals.
  • Conduct market and competitive research to inform strategy, identify trends, and strengthen Token’s category leadership.
  • Translate complex technical concepts into clear, differentiated marketing materials that resonate with both technical and non-technical stakeholders.
  • Use data-driven decision-making to shape strategy, evaluate performance, and prioritize initiatives.
  • Leverage AI-driven insights to optimize campaigns, refine messaging, and accelerate learning cycles where applicable.
  • Demand Generation & Digital Marketing Develop and execute targeted campaigns for CIOs, CISOs, and identity / security decision makers.
  • Build, manage, and optimize paid media programs across LinkedIn and other B2B digital channels.
  • Increase qualified pipeline through hands-on digital initiatives, events, webinars, ABM, and content-driven programs.
  • Manage SEO, SEM, analytics, and marketing automation workflows; Marketo and Salesforce expertise strongly preferred.
  • Monitor performance metrics and deliver regular insights on attribution, pipeline, and campaign effectiveness.
  • Content, Communications & Thought Leadership Produce high-quality content including thought-leadership pieces, social media, newsletters, sales enablement, and category education assets.
  • Represent Token publicly as a marketing and brand evangelist at events, webinars, analyst briefings, and other external engagements.
  • Collaborate with executives and subject-matter experts to amplify Token’s voice in cybersecurity and identity-focused communities.
  • Execution & Leadership Operate with a “builder” mindset and a hands-on approach across all marketing functions.
  • Lead cross-functional collaboration to ensure cohesive execution across marketing, sales, product, and external partners.
  • Manage contractors, agencies, designers, and freelancers as needed.
  • Represent marketing at the executive level and report directly to the CEO.
  • Uphold high standards of integrity, accountability, and transparency in planning and execution.

    • Core Competencies :

  • Strategic Thinking : Shapes a clear marketing vision and drives scalable, measurable growth.

    • Execution Excellence :

  • Delivers high-impact work quickly and independently in a fast-paced environment.

    • Analytical Rigor :

  • Uses data to inform decisions, evaluate performance, and optimize outcomes.

    • Storytelling & Communication :

  • Crafts compelling narratives, simplifies complexity, and communicates confidently to diverse audiences.

    • Cross-Functional Collaboration :

  • Builds strong partnerships across organizational lines to drive alignment and achieve results.

    • Leadership Courage & Accountability :

  • Makes sound decisions, addresses challenges proactively, and owns outcomes.

    • Adaptability :

  • Thrives in an early-stage environment with evolving priorities, limited structure, and rapid iteration.

    • Educational Requirements :

  • Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent work experience.
  • Advanced degree welcome but not required.

    • Other Experience, Requirements & Qualifications :

  • 5–15 years of progressive experience in B2B SaaS marketing with demonstrated success driving growth and pipeline.
  • Full-stack marketing experience including brand, demand generation, product marketing, ABM, digital, events, and content.
  • Experience marketing to mid-market and enterprise buyers.
  • Strong understanding of (or strong interest in) cybersecurity and identity markets.
  • Hands-on experience with LinkedIn paid media, Google Ads, SEO / SEM, analytics platforms, and automation tools.
  • Experience with Salesforce and Marketo strongly preferred.
  • Proven ability to operate effectively in an early-stage, high-growth environment.
  • Excellent written and verbal communication skills.
  • Ability to develop compelling narratives and category-defining messaging.
  • This role may require occasional travel for events, conferences, or customer engagements.
  • All responsibilities may shift as business needs evolve; flexibility is essential.
  • Salary for this role is between $150,000-$225,000, depending on your unique mix of education and experience.
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