Content Creation Specialist

Were looking for a hands-on creative who thinks like a marketer to bring ideas to life through visuals and video while measuring what truly drives results.

As a Content Creation Specialist at Willis Johnson & Associates youll create high-quality performance-driven digital content that educates engages and converts. Youll collaborate with our marketing leadership and wealth management teams to produce social media ad graphics educational videos and presentations and branded visuals that reinforce our position as a trusted leader in wealth management for energy professionals.

If youre equal parts creative producer storyteller and performance optimizer and you thrive on delivering polished work that moves the needle we want to meet you.

What Youll Do

• Content Creation & Optimization
• Produce multimedia content (video graphics animations photography) that aligns with campaign objectives and brand standards across YouTube LinkedIn Instagram email and web.
• Plan film and edit short- and long-form videos from storyboarding to final cut using tools such as CapCut Davinci Resolve Canva or Adobe Suite depending on project needs.
• Translate strategic goals and complex financial topics into engaging creative concepts and deliverables.
• Analyze engagement metrics and test creative variations to continually improve performance and drive leads.
• Collaborate with contractors and freelancers as needed to enhance production efficiency and output quality.
• Project & Campaign Management
• Manage production timelines and content pipelines to meet established monthly output goals (e.g.1-2 YouTube videos 510 advertisement graphics 1-2 long-form videos 3-5 social media reels from captured video content) and achieve new initiatives.
• Ensure all creative assets meet SEC compliance brand and file management standards.
• Maintain an organized asset library and track deliverables across campaigns.
• Balance multiple stakeholder needs while meeting deadlines and process checkpoints.
• Collaboration & Brand Alignment
• Partner closely with marketing wealth management and leadership to align creative output with firm goals and brand identity.
• Coach subject-matter experts and advisors on on-camera presence storytelling and message clarity.
• Work with the Sr. Marketing Communications Manager to ensure visual storytelling complements broader campaign strategy.
• Coordinate with external freelancers and vendors when specialized expertise is needed.

What Success Looks Like (First 6 Months)

Skills & Qualifications

Technical

Soft Skills

Mindset

Preferred

Compensation & Benefits :

Required Experience :

Manager

Key Skills

Compliance Management,Information Management,Proofreading,Social Intelligence,Content Quality,Factual Information,Video Packages,Conduct Interviews,Records Management,Creative Content,Editorials,News Stories,Newsgathering,Content Reviews

Employment Type : Full-Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 65000 - 75000