Senior Product Manager, Growth – Dynamic Landing Pages

Senior Product Manager, Growth – Dynamic Landing Pages

San Mateo, CA, United States (Hybrid)

Job Description

At Fanatics Commerce, we’re more than just a leader in licensed sports merchandise – we’re a team united by a relentless passion for our fans and a commitment to innovation. We live by our BOLD Leadership principles : We Build Championship Teams, we’re Obsessed with Fans , we embrace a Limitless Entrepreneurial Spirit , and we approach every challenge with a Determined and Relentless Mindset . If you’re ready to contribute to a dynamic, fast‑paced environment that thrives on collaboration and growth, we want you to be part of our team.

Role Overview

We’re looking for a growth-minded Senior Product Manager to lead Dynamic Landing Pages and Digital Marketing strategy. This role will own the post‑click journey for key acquisition channels—across Paid Search, PLA, SEO, and emerging AI‑native surfaces —ensuring that every visitor lands on the most relevant, personalized, and high‑converting experience.

You will work closely with Marketing, Engineering, and Personalization teams to define routing logic, design content modules, and optimize journeys based on channel‑specific signals. This role is ideal for someone who thrives on measurable impact—driving increases in ROAS, LTV, and revenue per session through smarter landing strategy and AI‑enhanced optimization.

How You Will Make an Impact :

• Own the product vision and roadmap for channel‑specific landing experiences across :
• Paid channels : SEM, PLA, Paid Social
• Organic : SEO, influencer‑driven
• Search Generative Experience (SGE), chat‑based shopping, LLM‑powered discovery surfaces.
• Partner with Marketing to align pre‑click strategy (ad creative, copy, audience targeting) with post‑click journeys (landing modules, CTAs, merchandising).
• Design dynamic landing page systems that adapt in real‑time based on :
• Entry channel & campaign
• Keyword / search intent
• Geolocation and user segment
• Define routing and fallback logic to ensure every user lands in the right context—even when traffic is long‑tail or unstructured (e.g., from AI bots).
• Collaborate with Personalization and Data Science teams to :
• Inject real‑time recommendations, offers, and loyalty hooks
• Build dynamic templates driven by user affinity, behavior, and context
• Experiment with AI‑generated variants for content, images, or layout
• Define and run growth experiments to improve bounce rate, CTR, and revenue per session across traffic cohorts.
• Leverage A / B testing and analytics to :
• Compare performance by traffic source
• Uncover drop‑offs and friction in early‑funnel user journeys
• Validate effectiveness of dynamic elements vs static ones

Cross‑Functional Execution

What You Bring to the Team :

Bonus Points :

The salary for this position is between $160,000 and $200,000 per year, in compliance with California's salary transparency requirements. This range reflects the expected compensation based on qualifications, experience, and location.

Where You’ll Work and What’s required :

What’s in it for You :

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically‑integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint‑Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do :

Job Info

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