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Sr. Director of Paid Media & Partnership
Sr. Director of Paid Media & PartnershipSamsung • Englewood Cliffs, NJ, US
Sr. Director of Paid Media & Partnership

Sr. Director of Paid Media & Partnership

Samsung • Englewood Cliffs, NJ, US
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Senior Director of Paid Media and Partnerships

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

The Samsung Home Entertainment (HE) Division is seeking a visionary, highly strategic and results-driven Senior Director of Paid Media and Partnerships to lead the holistic paid media ecosystem across national, retail, and performance channels, while driving strategic brand and commercial partnerships. This leader will build and execute integrated strategies that connect Samsung's brand moments to consumer purchase intent maximizing efficiency, performance, and brand equity across every stage of the funnel.

Role and Responsibilities

Overall

  • Lead the Paid Media and Partnerships team, driving strategy, planning, measurement, and reporting.
  • Develop a holistic paid media strategy across national, retail, and performance media to maximize sales both nationally, at strategic retail partners, and at Samsung.com.
  • Build out a comprehensive partnerships strategy that embed Samsung Home Entertainment in culture, fuel consumer passions, and deliver against joint objectives.
  • Collaborate and align plans with Executive Leadership, Integrated Marketing, Product Marketing, Corporate Marketing, Global Marketing, and other key stakeholders in a highly matrixed, global organization.

Paid Media

Media Strategy and Planning

  • Develop and oversee the fully integrated, national paid media strategies aligned with the HE Division's business objectives, national sales goals, and brand health goals.
  • Identify and understand key target audiences to build plans that will reach them effectively and efficiently.
  • Leverage first party data as well as data partnerships to reach consumers at the right time with the right message.
  • Work with leading partners to test ways to connect with our consumers.
  • Oversee planning, budgeting, and optimization of national paid media campaigns across all channels.
  • Collaborate with the marketing and product teams to ensure paid media campaigns align with product launches, promotions, and seasonal events.

    • Channel Management

  • Oversee paid media campaigns across all channels, including traditional Broadcast / Cable, CTV / OTT, OLV, Display (Programmatic and Direct), DOOH, and Social.
  • Stay up to date on emerging media channels and technologies to identify new opportunities for effectively reaching our consumers.

    • Campaign Planning and Optimization

  • Plan and execute national paid media campaigns, ensuring timely delivery and adherence to brand guidelines.
  • Optimize campaigns based on performance data, adjusting targeting, creatives, and bidding strategies to improve results.
  • Design and conduct in-market tests to identify the most effective campaign elements.

    • Retail Media

    Retail Media Strategy Development

  • Align retail media efforts with the Home Entertainment Division's overall marketing and sales objectives.
  • Leverage research and MMM learnings to develop a comprehensive retail media strategy to maximize sales at key retail partners.
  • Make media budget allocation recommendations to maximize national sales while simultaneously growing all accounts.
  • Deliver account-specific strategic and executional guidance for each account marketing team to execute to maximize profitable sales at each retailer.

    • Retail Partner Collaboration

  • Build and maintain strong relationships with retail media platforms and key retail partners.
  • Collaborate with retail partners to understand their advertising offerings, pricing models, and performance metrics.
  • Identify and prioritize retail media networks (e.g., Best Buy Ads, Amazon Advertising, Walmart Connect, etc.) based on their potential impact on both retailer and national sales.

    • In-Store and Online Integration

  • Ensure retail media efforts are integrated with in-store marketing strategies to create a seamless shopping experience.
  • Collaborate with retail partners to leverage in-store promotions, displays, and events to drive online sales.
  • Explore opportunities for cross-channel campaigns that combine online and offline marketing efforts.

    • Performance Media

    Performance Media Strategy Development and Execution

  • Align performance media efforts with the Home Entertainment Division's overall marketing and sales objectives.
  • Develop and execute a comprehensive performance media strategy to maximize qualified traffic and sales on Samsung.com.
  • Oversee performance media campaigns across multiple lowest-funnel channels, including Paid Search (SEM, PMax, PLA, etc.), Social, and Display.
  • Leverage advanced data capabilities to target high-propensity audiences and maximize conversion.
  • Stay updated on emerging performance media channels and technologies to identify new opportunities for campaign expansion.

    • Campaign Planning & Optimization

  • Oversee the planning and execution of performance media campaigns, ensuring timely delivery and adherence to brand guidelines.
  • Optimize campaigns based on performance data, adjusting targeting, creatives, and bidding strategies to improve results.
  • Collaborate with the Ecomm and Corporate Marketing teams to align on overall Samsung.com performance targets and initiatives.
  • Provide weekly performance updates and optimization recommendations.

    • Partnerships

    Strategy and Planning

  • Develop and execute an insights-based partnership marketing strategy that will help deliver against brand, in-market, and financial objectives of the HE Division.
  • Build a master partnership framework to strategically meet the short- and mid-term needs of the business.
  • Evaluate global partnerships under development to assess if / how to leverage global partnerships in local marketing.

    • Partnership Development

  • Identify and nurture relationships with key target partners that fulfill the strategic objectives of the HE lines of business.
  • Develop partnership frameworks for target partners to maximize the marketing value of the partnerships at minimal cost.
  • Oversee the development of partnership pitches.
  • Negotiate and secure partnerships.

    • Marketing Initiative Development and Execution

  • Lead the development and execution of breakthrough partner marketing initiatives that will cut through the clutter, drive earned visibility, increase customer engagement, and ultimately drive sales.
  • Collaborate closely with cross-functional teams, including Product Management, Integrated Marketing, Product Management, and Corporate Marketing to ensure seamless integration of partnership initiatives across all of the relevant consumer and shopper touchpoints.
  • Liaise with the partnership marketing teams across the various lines of business (Mobile, Appliance, etc.) and divisions (Samsung TV Plus, Services) to uncover opportunities to work together or lean on the influence of the broader Samsung organization to win more value from marketing partners.

    • Program Management and Measurement

  • Manage and maintain existing partnerships, ensuring they remain aligned with business goals and deliver measurable results.
  • Maintain ongoing partnership activity with studio, brand, and marketing partners to secure a constant stream of current video, static, and audio assets to be leveraged in advertising and marketing.
  • Prepare comprehensive performance reports and analyze data to inform future partnership decisions and optimize marketing strategies.
  • Manage budget allocation for partnership marketing activities and ensure cost-effective execution of campaigns.
  • Oversee assigned budget and manage internal procurement and financial processes to ensure project approvals and financial compliance.
  • Ensure that all financial, budgeting, forecasting, legal and compliance processes are being adhered.

    • General Responsibilities

    Budget Planning and Allocation

  • Create and manage media budgets, ensuring optimal allocation of resources across national, retail, and performance media as well as across channels within each to maximize ROI.
  • Monitor campaign performance and adjust budgets in real-time to maximize ROI.
  • Work with finance teams to forecast and justify budget requirements for upcoming campaigns.
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    Director Paid Media • Englewood Cliffs, NJ, US

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