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MarTech Developer
MarTech DeveloperInfoVision Inc. • Dallas, TX, US
MarTech Developer

MarTech Developer

InfoVision Inc. • Dallas, TX, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

JobTitle : MarTech Developer

Location : Dallas, TX or Basking Ridge, NJ

Duration : Long-term

Summary :

We are looking for an experienced MarTech Developer to design, build, and implement data-driven marketing solutions across digital channels. This role is hands-on and focused on developing customer data integrations, supporting real-time personalization use cases, and enabling media activation through modern MarTech platforms. You will work closely with marketing, analytics, and engineering teams to bring personalized, omni-channel customer experiences to life.

Responsibilities :

1. Digital Marketing & Targeting Development

  • Build and support marketing integrations used for targeting and retargeting across channels (social, search, display, video).
  • Implement API and data integrations for media activation platforms (e.g., Meta, Google, DSPs, ad platforms).
  • Develop workflows that support audience activation and campaign execution.

2. Real-Time Personalization Development

  • Implement real-time personalization logic across web, mobile, and offline touchpoints.
  • Integrate real-time data feeds such as behavior events, location data, and purchase history.
  • Develop rules-based and machine learning personalization components using provided models and business logic.
  • Support A / B testing and personalization experiments using platforms such as Adobe Target or Pega.

    • 3. Customer Data Platform (CDP) Implementation

    Data Ingestion & Pipeline Development

  • Build and maintain data pipelines to ingest, enrich, and activate 1st-, 2nd-, and 3rd-party data.
  • Develop event tracking, identity stitching, audience building, and profile enrichment workflows in CDPs.

    • Cross-team Collaboration

  • Work with marketing, product, analytics, and data engineering teams to troubleshoot data issues and deliver production-ready solutions.
  • Translate business requirements into technical implementation tasks.

    • Technology Enablement

  • Implement use cases using Tealium, Adobe Target, GCP, Kafka, Pega, and related MarTech tools.
  • Support CDP configurations in Tealium, Adobe Experience Platform, or Salesforce CDP.

    • Qualifications : Experience :

  • 5–7+ years of hands-on experience in MarTech development, CDP implementation, personalization engineering, or digital marketing technology.

    • Technical Skills :

  • Practical experience with Tealium , Adobe Target , AEP , Pega , Kafka , or similar platforms.
  • Strong programming experience in Java , Python , or similar languages.
  • Proficiency in SQL and NoSQL data stores.
  • Experience building API integrations, event-data pipelines, and data orchestration workflows.
  • Hands-on experience with Google Cloud Platform (GCP) or similar cloud technologies.
  • Familiarity with customer identity management, tagging, tracking, and data governance.

    • Soft Skills :

  • Strong communication, collaboration, and requirement-gathering skills.
  • Excellent problem-solving and debugging abilities.
  • Highly organized, detail-oriented, and comfortable working in fast-paced environments.
  • Passion for building data-driven marketing and personalization solutions.
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