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Marketing Analytics Manager (Integrated Campaign)
Marketing Analytics Manager (Integrated Campaign)MW Partner • San Jose, California, USA
Marketing Analytics Manager (Integrated Campaign)

Marketing Analytics Manager (Integrated Campaign)

MW Partner • San Jose, California, USA
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  • [job_card.full_time]
[job_card.job_description]

MW Partners is currently seeking a Marketing Analytics Manager to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties :

  • Explore our data infrastructure extract necessary data perform data analysis visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
  • Summarise analysis on customer needs product positioning campaign performance market trends and competition in regular actionable and engaging business updates
  • Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
  • Acquire summarise and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
  • Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
  • Understand and communicate what drives performance and opportunities for product marketing messaging
  • Partner with marketing to create data-driven campaigns that optimise prospects conversion
  • Build feedback loops to highlight knowledge gaps and drive future analysis and research
  • Conduct end-to-end analyses to drive insights for marketing stakeholders around campaign digital and event performance and understand impact to pipeline creation growth and progression.
  • Synthesize qualitative and quantitative data from multiple sources to support analytics goals
  • Apply advanced B2B analytical methods to expand marketings ability to articulate impact to driving progression of opportunities through the lifecycle

Requirements :

  • MBA preferred
  • 5 years related work experience in Data Analytics Consulting or Marketing Analytics
  • B2B SaaS experience in marketing and sales analytics is highly preferred
  • B2B Marketing and Sales knowledge is a key requirement
  • Very strong communication and presentation skills is a key requirement
  • Adept at data crunching and passionate about unearthing significant patterns and meaningful insights
  • Proactive self-starter always on learner and able to work in a virtual environment
  • An eye for accuracy the ability to self-manage multiple data sets and data requests and flexibility to respond quickly and meticulously
  • Autonomy in managing stakeholders (Director) and navigate a matrix environment across time zones
  • Knowledge of CRM tools (e.g. Salesforce or MS Dynamics) is mandatory
  • Experience in data visualisation is required PowerBI is highly preferred
  • Proficiency in SQL Hive or Azure Databricks is highly preferred
  • Understanding of key marketing KPIs as part of the customer journey from awareness to purchase.
  • Ability to translate stakeholder asks into technical requirements to surface impactful end-state analyses insights and reports
  • Advanced Excel Required

    • For a confidential discussion or to find out more contact Itishree Mohanty on or apply now.

    Key Skills

    HR & Payroll,Instrument,Corporate Sales,Corporate Risk Management,Administrative Services,Database Administration

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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