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Director of Growth Marketing & Web
Director of Growth Marketing & WebWowza • San Jose, CA, US
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Director of Growth Marketing & Web

Director of Growth Marketing & Web

Wowza • San Jose, CA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
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Director Of Growth Marketing & Web

Wowza powers mission-critical video streaming for everything from live sports and global media to public safety, defense, and smart cities. We're entering an ambitious growth phase, turning a high-authority web presence into a performance-driven growth engine directly tied to pipeline and revenue.

As our Director of Growth Marketing & Web, you'll architect and execute the systems, insights, and experiments that expand our reach and accelerate conversion. This is a high-visibility, high-impact role with direct ownership of how the company grows.

It's the ideal opportunity for a senior operator who wants to shape the company's digital footprint at scale - building, testing, and optimizing the experience that drives every prospect interaction at a company trusted by NASA, Sony, and thousands of global innovators.

Build and Optimize the Growth Infrastructure

  • Own HubSpot setup, automation, and lifecycle tracking; connect marketing to pipeline.
  • Partner with the analytics lead to design reporting frameworks and executive dashboards that clearly show traffic, conversion, and revenue impact.
  • Define data governance, tagging, and attribution standards across all marketing systems.

Own Website Performance and Experience

  • Treat the website as the company's most powerful growth channel and strategic asset.
  • Lead ongoing optimization across architecture, content, UX, and performance.
  • Manage developers and agencies to deliver fast, scalable, and high-converting experiences.
  • Translate product launches and messaging into pages that drive measurable engagement and pipeline.
  • Establish a disciplined CRO and experimentation program (A / B, multivariate, personalization, UX flow optimization).

    • Drive Sustainable Traffic Growth

  • Lead comprehensive SEO and content performance programs, including site structure, internal linking, schema, localization, and core web vitals.
  • Create repeatable workflows for keyword expansion, content optimization, and technical site health.
  • Identify and test new inbound growth levers, from retargeting to intent-based campaigns.
  • Build compounding organic growth that turns visibility into qualified pipeline.
  • Develop account-based strategies for target verticals (media, public sector, smart cities).

    • Enable Clarity and Accountability

  • Publish a quarterly growth roadmap and learning agenda.
  • Partner with leadership on forecasting and growth planning.
  • Own the growth scorecard and present results at the executive level.

    • What You Bring

  • 812 years in growth, web, or digital marketing roles within B2B SaaS.
  • Proven record of driving large-scale organic traffic and conversion gains through SEO + CRO.
  • Deep fluency in HubSpot, GA4, GTM, CMS platforms (WordPress / Webflow), and experimentation tools (Optimizely, VWO, Mutiny).
  • Experience managing developers, agencies, and cross-functional stakeholders.
  • Strategic thinker with a hands-on, analytical, and systems-driven approach.

    • Nice to Have

  • Experience with AI-powered systems (Clay, Mutiny) for personalization or enrichment.
  • Familiarity with data enrichment and intent tools (ZoomInfo, Clearbit, 6sense).
  • Understanding of ABM and account-level segmentation.
  • Background in developer-first or infrastructure products a strong plus.
  • Experience with developer-first GTM or technical product marketing.

    • Why You'll Love It Here

  • You'll own the company's digital growth engine - impacting every visit, search, and conversion.
  • You'll have a dedicated analytics partner, enabling focus on experimentation, optimization, and scaling what works.
  • You'll have direct visibility to the CEO and board, influencing how Wowza scales from $40M ? $100M+.
  • You'll get to build fast, learn fast, and see tangible revenue impact from your work.
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