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Influencer Marketing Manager
Influencer Marketing ManagerSKIMS • Los Angeles, California, US
Influencer Marketing Manager

Influencer Marketing Manager

SKIMS • Los Angeles, California, US
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Description

SKIMS is a solutions-oriented brand creating the future of underwear, shapewear and clothing.

We’re disrupting the industry with our game-changing product and culturally driven creative, and are looking for an. Influencer Marketing Manager to join us.

As the Influencer Marketing Manager you should have a passion for influencer culture, developing new ideas, challenging assumptions and be equal parts creative and analytical.

SKIMS is looking for an Influencer Manager to support in the growth of our SKIMS influencer community in a meaningful way. The ideal candidate has experience working with micro to macro influencers, content creators and VIPs and is confident negotiating contracts for paid and earned partnerships, to strategically drive engagement, awareness and conversion.

We are looking for a self-motivated individual who thrives in a fast-paced fashion environment. Successful team members are willing to go beyond the job description to support the business in high-growth mode.

Key Responsibilities

  • Promote and support the brand vision and goals with messaging across our influencer community to build and develop meaningful relationships
  • Help implement a Global, cross-platform influencer marketing strategy, establishing and nurturing long-term partnerships through organic and sponsored content
  • Retain current influencer base and build new relationships into advocates of the brand
  • Actively source, evaluate and develop strong partnerships with passionate customers, content creators and influential people
  • Keen ability to identify and recruit talent that represents the brand pillars and goals
  • Manage content distribution across paid media and partner closely with our paid media and social teams to drive a holistic marketing strategy
  • Innovate and enhance our influencer marketing approach, staying on top of the latest trends
  • Execute social / digital activations for key brand launches
  • Harness storytelling to leverage influencers to connect to brand objectives and consumer needs
  • Track and analyze performance of influencer outreach, content, and conversion rates to estimate ROI and advise on best strategies
  • Perform competitive analysis, industry research, and continually assess best practices and KPIs in a consistently changing landscape
  • Manage and lead within the department and cross-functionally, drive growth for the greater team

Skills, Knowledge and Expertise

  • 5-7 years of experience in influencer marketing either at a brand or at an agency
  • Must have experience in beauty, fashion or similar category
  • Extensive networks across social media talent to leverage on behalf of the brand
  • Demonstrates knowledge of emerging talent and platforms to keep the brand relevant, relatable and aspirational with consumers
  • Proven track record of negotiating contracts and deals with micro influencers to VIPs
  • Must possess excellent written and oral communication skills
  • Demonstrates collaborative and strategic thinking to deliver breakthrough, brand-building ideas
  • Demonstrates agility and adaptability in rapidly evolving landscape
  • Active engagement in online and social media
  • Must be highly organized and have excellent time management and execution skills, while remaining flexible and open to new ways of working
  • Experience in community management or customer service a plus
  • Excellent at working and delivering against deadlines and the ability to work under pressure.
  • Excellency in Microsoft Office
  • Does not want to be an influencer

    • Benefits, Culture and Perks

    Benefits and Culture

  • Up to 100% Company Paid Healthcare (medical, dental, vision)
  • Kind Body Fertility Benefits
  • 401(k) savings plan with up to 4% match
  • Unlimited PTO
  • Full Access to LinkedIn learning
  • Employee Discounts

    • Perks (HQ Location)

  • Free weekly catered lunch at HQ – M / T / W / Th
  • Dog-Friendly office on a Thursday and Friday
  • Free Swag Giveaways
  • Annual Holiday Party
  • Annual Summer Party
  • Invitations to pop-ups and other company events
  • Complimentary daily office snacks and beverages

    • SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear.

    We are setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, our goal is to consistently innovate on the past and advance our industry for the future.

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