Senior Digital Analytics ManagerCapital Bank MD • Rockville, MD, United States
Senior Digital Analytics Manager
Capital Bank MD • Rockville, MD, United States
[job_card.variable_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Lead the transition from GA4 to an Amplitude-first measurement ecosystem Define and maintain the enterprise event taxonomy , KPIs, and data standards across all web properties Partner with developers for event instrumentation, GTM governance, and tagging fixes Establish a proactive QA process to ensure tracking accuracy before launches Document tracking logic, event definitions, and end-to-end measurement frameworks Analyze funnels, journeys, and cohorts to identify where users struggle and what drives conversion Connect behavioral data in Amplitude with performance data Snowflake to size opportunities Build dashboards that explain what happened, why it happened, and what to do next Write clear, concise insight summaries that guide actions - not just describe data Own the analytics side of A / B testing : event setup, KPIs, hypotheses, and success thresholds Partner across UX, Marketing, and Product to design meaningful tests grounded in behavior Monitor experiments through completion, validate significance, and report business impact Translate learnings into the next set of improvements or test iterations Help non-analysts understand funnel performance, segment behavior, and test results Serve as the go-to analytics partner for leadership, product marketers, acquisition teams, and designers Influence roadmaps by highlighting the highest-value digital opportunities Create repeatable processes for insight action measurement across all LOBs Recommend new integrations, automations, or data quality enhancements Stay current on analytics best practices, privacy updates, and evolving platform capabilities Proactively surface opportunities before they impact performance - not after Bachelor's degree in marketing, business, communications, or a related field. 7-10+ years in digital analytics, product analytics, or experimentation Agency or startup experience desired. Deep experience with Amplitude (or similar), GA4, FullStory, and Google Tag Manager Skilled at defining event tracking requirements and partnering with developers to implement them Strong knowledge of funnel analysis, behavioral segmentation, attribution, and statistical testing Exceptional communicator who can translate insights into clear business actions Comfortable in a hands-on role that blends strategy, execution, and cross-functional partnership Experience in financial services, fintech, or other regulated industries preferred Must be proficient in Microsoft office software suite (Word, Excel, PowerPoint, etc). Base Salary Range : $115,000 - $150,000 annually (Rockville, MD salary range). Final determination of where you are at in the salary range is based on numerous factors such as geographical location, relevant experience, skill set, education, and ability to meet qualifications within the job description. Additional Compensation : This role will include a yearly annual target bonus based on individual performance Join a growing company with a culture that fosters an entrepreneurial spirit Comprehensive benefits package including Medical, Dental, Vision, Company Paid Life Insurance, Disability Insurance, and more? Company Contributions to your 401k - Regardless of your contribution Employee Perks : Paid Parental Leave, Employee Recognition Program, Leadership Program, Tuition Reimbursement Program, Employee Bank Checking Account, and much more! Generous Paid Time Off and Paid Holidays - Including Paid Charity Hours to support volunteer opportunities
Description
About Us
Capital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ : CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey.
Come join a bank where our employees thrive and are engaged in meaningful work. For the last 5 out of 6 years, Capital Bank was named one of the "Best Banks to Work For" in the U.S. by American Banker.
Position Purpose
The Senior Digital Analytics Manager owns the behavioral analytics layer, governs the event taxonomy, and translates digital behavior into a clear, actionable understanding of what drives performance throughout the Bank. The role partners deeply with UX, Dev, Product Marketing, Email, and Acquisition to identify issues early, prioritize improvements, and accelerate optimization cycles across all lines of business.
Position Responsibilities
This role directly improves how Capital Bank grows, operates, and makes decisions by :
- Increasing revenue and application volume by identifying funnel friction and driving continuous optimization
- Improving marketing efficiency by revealing which channels, messages, and experiences produce the highest-value customers
- Strengthening P&L clarity by linking digital behavior to approvals, losses, payback, and long-term value
- Accelerating speed-to-insight through consistent, trustworthy dashboards and automated reporting
- Giving leadership a clear, unified view of performance across all digital properties and teams
The role will be responsible for the following :
1. Build and Own the Digital Data Foundation
2. Turn Behavior into Decisions
3. Lead Experimentation & Continuous Optimization
4. Coach and Partner Across Teams
5. Drive Continuous Improvement
Education and Experience Required :
Technical Knowledge and Skills
Other
Ability to travel within a defined market area.
Compensation
Working Arrangements :
This is a remote role.
Why Join Us?
Supporting Businesses. Helping People. Strengthening Communities.
Capital Bank, N.A. is an affirmative action and equal opportunity employer.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
[job_alerts.create_a_job]
Senior Manager Digital • Rockville, MD, United States
[internal_linking.similar_jobs]
A company is looking for a Senior Manager, Site Testing Analytics.Key Responsibilities Measure results of A / B tests and communicate insights to stakeholders Design roadmap testing plans to ensur...[show_more]
Position Summary : Hanwha Global Defense seeks a creative and experienced Senior Digital Manager to execute media campaigns across the defense ecosystem.
This role will have a broad portfolio of duti...[show_more]
A premier analytics provider in Washington, DC is seeking an experienced Director to drive revenue growth through new business development.
The successful candidate will have at least 7 years of exp...[show_more]
As a pioneering leader in advanced separation technologies, Komline has established a global reputation for engineering excellence.
Through our combination of innovative design, cutting-edge manufac...[show_more]
REGENXBIO is an exceptional place to work.You'll have the opportunity to collaborate with some of the best and the brightest people, touch amazing science, and be a part of extraordinary plans....[show_more]
Senior Data Analytics Engineer.Provide engineering expertise to maintain and extend DC PCSB’s data pipelines, warehouse, and infrastructure to support the implementation of Charter Goals and the AS...[show_more]
At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people.
Our 13,000+ people are united in a shared pu...[show_more]
Senior Manager, Commercial Analytics & Data Science.How you’ll make an impact : .You will build machine learning models to answer key business questions impacting strategy and marketing spe...[show_more]
We are recruiting an experienced Director of Analytics passionate about using AI and analytics to inform and empower effective communications campaigns for clients.
The ideal candidate will have wor...[show_more]
A financial services company in Bethesda, Maryland is seeking a Director of Data Strategy and Analytics to lead a team focused on developing data analytics solutions.
The ideal candidate will have s...[show_more]
Senior eDiscovery Analytics Lead .Employment Type : Full-Time, Experienced .As a Senior eDiscovery Analytics Lead for Contact Government Services, you will be using your legal experience t...[show_more]
Huron is a global consultancy that collaborates with clients to drive strategic growth, ignite innovation and navigate constant change.
Through a combination of strategy, expertise and creativity, w...[show_more]
A global risk management firm is seeking a Director to lead its Data Analytics practice across the Americas.The role involves driving business development, overseeing high-impact projects, and buil...[show_more]
A leading global consulting firm is seeking a Senior Consultant for their Transformation Architecture and Delivery practice.
The role involves supporting transformation initiatives and managing proj...[show_more]
Invariant seeks a Senior Director to join the emerging Data and Analytics team.You will work with the team that turns complex data into competitive insights and actionable results that drive impact...[show_more]
A leading health services company in Washington, DC is seeking a Transformation team member to support strategic initiatives.
This role involves translating operational ideas into financial analyses...[show_more]
Senior Manager, Technology Change Risk Oversight.Capital One is one of the fastest growing organizations in the world today, powered by our passion for our customers.
We are serious about technology...[show_more]
Manager, Automation and Intent Analytics.Manager, Automation and Intent Analytics.SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era ...[show_more]
Senior Manager, Analytics
VirtualVocations • Washington, District of Columbia, United States
[job_card.full_time]
[last_updated.last_updated_1_day] • [promoted]
Senior Digital Manager
Hanwha Defense USA Inc • Arlington, VA, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Enterprise Analytics Growth Director
BlueLabs • Washington, DC, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Analytics Engineer
Komline Sanderson • Washington, DC, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Manager, Corporate Development & Strategic Analytics
Regenxbio • Rockville, MD, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Data Analytics Engineer
Estrada Consulting Incorporated • Washington, District of Columbia, United States
[job_card.full_time]
[filters_job_card.quick_apply]
[last_updated.last_updated_variable_days]
Account Data & AI Lead Senior Manager
Accenture Federal Services • Washington, DC, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Manager, Commercial Analytics & Data Science
Cypress HCM • Washington, DC, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Director, Analytics
Resolute Digital, a Weber Shandwick Company • Washington, DC, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Strategic Data & Analytics Leader
Eagle Bancorp, Inc. • Bethesda, MD, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior eDiscovery Analytics Lead
Contact Government Services, LLC • Arlington, VA, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Digital Consulting Senior Manager, Oracle ERP Financials (US or Canada)
Huron Consulting Group • Washington, DC, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Director, Data Analytics — Growth & Advisory (Hybrid)
Control Risks • Washington, DC, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Transformation & Analytics Consultant
Ernst & Young Oman • Washington, DC, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Director, Data and Analytics
Invariant LLC • Washington, DC, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Transformation Strategy & Analytics Leader
Humana Inc • Washington, DC, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Manager, Technology Change Risk Oversight
Capital One • Washington, DC, US
[job_card.full_time] +1
[last_updated.last_updated_variable_hours] • [promoted] • [new]
Manager, Automation and Intent Analytics
SiriusXM • Washington, DC, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]