SOCIAL & DIGITAL MEDIA MANAGER

Social & Digital Media Manager

Salary Range $45,000.00 - $55,000.00 Salary / year Position Type Full Time Job Shift Day Education Level 4 Year Degree Travel Percentage Negligible Category Marketing

POSITION PURPOSE

The Social & Digital Media Manager assists the VP of Corporate Communications with developing and implementing Goodwill's external and internal communication and internal corporate marketing plans. This position is also responsible for providing management to marketing and public relations staff. The Social & Digital Media Manager is a member of the Corporate Office Team.

SPECIFIC DUTIES

Follow all Goodwill policies and safety procedures. Must possess professional etiquette.

Create, curate and manage on a daily basis the agency's digital marketing efforts by developing relevant content topics to reach target customers, donors, clients and potential employees. Develop a community of active users and ensure that content is consistent with the agency's branding and marketing strategy.

Create, track, and execute budgets for all paid social media and digital tools. Regularly monitor and report on success and metrics of online paid advertising, including paid content on Google Ads, Facebook, Instagram, YouTube, LinkedIn, TikTok, X, and other channels.

Monitor social media platforms and actively participate in online conversations in a productive way to build brand awareness, drive sales, mission engagement and donations. Further, monitor the online reputation of the brand and respond to customer questions and concerns in a quick and efficient manner using Chatmeter platform.

Assist in planning and the execution of marketing campaigns and events as a member of the Public Relations and Marketing team.

Coordinate and recommend social and digital tools, best practices, and strategies to optimize online outreach efforts. Explore and create a presence on new social media platforms, as appropriate.

Serves as company lead for graphic design of materials, including, but not limited to bi-monthly e-newsletters, retail fliers, store signage, mission programs, and other marketing collateral materials.

Manage the agency's social media influencer marketing initiatives and foster ongoing relationships with local bloggers / influencers.

Assist in planning, promotion, and execution of new and recurring special events.

Translate concepts, ideas, and documents into appealing and engaging digital content that will increase website visits / traffic, and maintain desired search engine results. Be the primary liaison between Goodwill and SEO agency of record.

Responsible for managing Goodwill's Google AdWords grant.

Manage online listings in all search engines.

Keep abreast of industry trends and best practices in new online media and website technology; make recommendations and provide support for introducing new online media products. Stay abreast of competitive online activities for similar nonprofits and industries.

Utilizes Constant Contact to maintain donor database, importing from donation center kiosks, and sends out e-thank yous within 72 hours of donation. Also responsible for the content and graphic design of new e-thank yous to be included in the rotation.

Orders business cards, letterhead, and other printing needs from WB Mason.

General administrative duties including maintaining media archives, publications binder, media consent forms, etc.

Conducts retail site audit visits.

Regular attendance is required.

Team player with a positive attitude and ability to provide conflict resolution skills.

Interact courteously with other employees of Goodwill and of businesses for which Goodwill provides services.

Maintain a high degree of confidentiality, accuracy, and a professional work environment.

Attend meetings, training sessions and committee / team activities.

All other duties as assigned.

Benefits Overview : Benefit eligibility is tied to whether you are a full-time employee or part-time employee. Full-time employees, after satisfying the new hire waiting period, are eligible for Medical, Prescription, Dental, Vision, Life, Accidental Death & Dismemberment, Short-Term Disability, Long-Term Disability, PTO / Holidays, Discounts, Credit Union, Voluntary Benefits, and Mylo. Part-time employees scheduled to work between 30 and 37.5 hours per week, after satisfying the new hire waiting period, are eligible for Medical, Prescription, PTO, Discounts, Credit Union, Voluntary Benefits, and Mylo. Part-time employees scheduled to work less than 30 hours per week, after satisfying the new hire waiting period, are eligible for PTO, Discounts, Credit Union, Voluntary Benefits, and Mylo.

JOB QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Must demonstrate the ability to read, write, and communicate clearly in English.

Technical computer skills in programs needed to complete the duties of the position. High interest in emerging technologies including social media, digital media, and analytics.

Exceptional writing, editing, and proofreading skills.

Experience developing and executing marketing plans.

Experience with event planning and management.

Experience with new online digital media, SEO techniques, web analytics, and social media tools (blogs, tags, video and audio formats, streaming multimedia, etc.)

Experience with HTML, CSS, JavaScript, XML, and Flash. Video editing skills are a plus.

Attention to detail and ability to manage multiple projects under pressure.

Excellent interpersonal and communication skills.

Strong organizational and problem-solving skills.

Must be goal oriented with the ability to meet deadlines and handle multiple tasks under pressure.

Flexibility to cover other areas of Goodwill when needed.

Available to work flexible schedule to include nights, weekends, and occasional long hours.

Self-starter with excellent anticipation skills, follow up, dependability, and sense of urgency about getting results.

Stay current in subject matter through professional development, involvement in professional organizations, and attending professional meetings, conferences, or workshops.

Ability to engage in prolonged sitting, standing and / or walking.

Ability to lift and / or carry objects weighing up to 10 lbs. frequently with occasional periods of lifting and / or carrying objects weighing up to 10 lbs.

Must have a valid driver's license in good standing.

EDUCATION / EXPERIENCE Bachelor's degree in journalism, public relations, communications, marketing, or related field. 3+ years of experience in marketing, communications, and public relations preferred.