Senior Campaign Manager (Paid Media)

Senior Campaign Manager

As a Senior Campaign Manager at AdParlor, you'll be the bridge between strategy and executionowning end-to-end campaign execution, optimization, and performance storytelling across channels like Meta, TikTok, Pinterest, and Snapchat. You'll collaborate closely with the account management team and platform partners to bring campaigns to life that exceed client goals and drive innovation for the client's portfolio. This role extends beyond day-to-day campaign management, requiring strategic oversight, leadership, and a consultative approach to strategy.

This role is perfect for someone who loves diving into data, thrives on testing and iteration, and is eager to take a hands-on leadership role guiding junior team members and influencing client strategy.

What You'll Do

• Collaborate with internal and external stakeholders to drive strategy for cross-funnel and cross-channel activations, showcasing ability to effectively translate business objectives into clear media strategies, audience approaches, and creative recommendations.
• Showcase self-sufficiency in campaign execution, pacing and optimization of paid media campaigns across major social and digital platforms; proactively shares clear and actionable learnings across the team.
• Own and lead campaign analysis and optimization cycles, delivering insight-driven narratives through wrap reports / business reviews. Proactively provide strategic recommendations or measurement frameworks tied to client KPIs.
• Mentor and QA work from junior team members to ensure accuracy, efficiency, and adherence to AdParlor's operational standards.
• Serves as an innovation driver for both clients and internal teams by translating market trends and platform developments into actionable strategies.