Digital Analytics Implementation Analyst

Digital Analytics Implementation Analyst

Location : Fort Worth, TX - Hybrid

06+ Months Contract

6 months contract only position (no opportunity to convert at this time).

3 day / week in office (Tues-Thurs). Interviews will be 2 rounds : 1st 30 min virtual, 2nd 1 hour onsite.

Top 3 to 5 skillsets / years of experience :

2-3 years of experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar.

Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis.

Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy.

Proven ability to collaborate with cross-functional teams, including Product Owners, technology teams, and vendors, to define analytics requirements and implement tracking solutions.

Job Description :

This job is a member of the Digital Analytics Implementation Team within the Customer Intelligence Division. This role is responsible for managing the implementation and maintenance of the digital analytics tools (e.g., Adobe Analytics, Tag management System (Tealium)).

Digital Analytics Implementation Analyst will strive to differentiate American as an industry leader in the digital customer experience. Successful candidates will be comfortable setting clear goals and direction, driving strategies, producing thoughtful analysis, delving into technical topics, and presenting to a wide range of executive stakeholders to deliver the best digital customer experience.

What you'll do :

Manage the implementation and maintenance of analytics tools (e.g., Adobe Analytics, Tag Management System (Tealium))

Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium or similar.

Strong expertise in data collection mapping for Adobe Analytics (both web and native app), data feeds, and performing issue analysis.

Experience in data validation, identifying tagging and data collection issues, and ensuring data accuracy.

Proven ability to collaborate with cross-functional teams, including Product Owners, technology teams, and Vendors, to define analytics requirements and implement tracking solutions.

Collaborate with our technology teams to add, update, and verify implementation of analytics tracking on mobile app, aa.com.

Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels, and perform duties of Adobe Analytics administrator, including SAINT classifications, managing shared dashboards.

Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant Key Performance Indicators (KPIs) that drive strategic decision-making and customer experience improvements.

Maintains detailed documentation of analytics tools and measurement strategies.

Identify opportunities for improving customer experience that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders.

Establish best practices for data collection and data quality on the online channels, configuring web analytics technology, and interpreting data.

Work with stakeholders to understand business goals needs and develop viable solutions tracking requirements.

Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.

Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns.

All you'll need for success :

Minimum Qualifications- Education & Prior Job Experience

Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field

2-3 years of experience with Adobe products, or similar analytics tools, preferably in implementation capacity.

Experience with SQL and JavaScript is a plus.

Experience managing analytic and / or development projects.

Preferred Qualifications- Education & Prior Job Experience :

MS in Statistics, Applied Math, Computer Science, Economics, Engineering, or related field.

Experience with analytics tools including Adobe Analytics / Tealium / Celebrus

Experience with iOS and Android SDKs

Proficient knowledge of JavaScript, jQuery, and JSON.

Experience with Agile development and associated ceremonies.

Ability to handle multiple responsibilities / projects on strict deadlines with minimal supervision.

Outstanding analytical thinking and problem-solving abilities.

Excellent interpersonal and communication skills, with the ability to tailor your approach to different audiences.

The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way.