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Director of Social Media
Director of Social MediaDIME Beauty Co LLC • Manhattan Beach, CA, US
Director of Social Media

Director of Social Media

DIME Beauty Co LLC • Manhattan Beach, CA, US
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Director of Social Media - California Area The Company :

  • DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable.
  • It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.

Position Description :

  • The Director of Social Media is the key driver of DIME’s social presence and is responsible for building a culturally relevant, channel-native, and fast-growing social ecosystem across TikTok, Instagram, YouTube, Pinterest, and emerging platforms.
  • This role owns the creative direction and growth strategy for DIME’s channels, ensuring content is on-brand and optimized for KPIs.   The ideal candidate is a digital-first creative strategist who combines cultural fluency, editorial judgment, strong creative instincts, and data-driven decision-making to build community, brand heat, and measurable growth.
  • They oversee content development, publishing cadence, experimentation, channel optimization, reporting, and team leadership.

    • Duties / Responsibilities :

  • Social Strategy & Growth Leadership Own social strategy across TikTok, Instagram, YouTube, Pinterest, and emerging platforms.

    • Lead growth KPIs :

  • follower growth, reach, engagement, saves / shares, and cultural relevance.
  • Develop channel-specific content strategies optimized for maximum engagement.
  • Build and maintain a test–learn–scale experimentation roadmap.
  • Define the brand’s digital voice, POV, and visual identity on social channels.  Content Direction & Creative Excellence Develop content pillars, storytelling arcs, and platform series (education, GRWM, ingredient deep dives, lifestyle, humor, routines, trends).
  • Lead concepting for shoots, trends, hooks, editing styles, and day-in-the-life content specifically for social content.  Ensure content is premium, modern, and aligned with DIME’s brand direction.
  • Partner with Creative on content capture, editing, art direction, and visual standards.
  • Curate a cohesive, on-brand feed that reflects brand aesthetic and cultural relevance.
  • Maintain constant pulse on beauty culture, creator communities, music, early signals, and platform behaviors.
  • Identify and activate relevant trends while ensuring brand alignment.
  • Bring forward cultural insights for campaigns, launch moments, and brand storytelling.   Channel Management & Publishing Own the social content calendar, scheduling, daily posting, and publishing workflows with support of social team.
  • Oversee copywriting, editing, tagging, metadata, hooks, and CTA strategy for all channels.
  • Lead community management strategy in partnership with the Community Coordinator.
  • Ensure alignment with GTM calendars, campaigns, retail, and product launches.
  • Partner with Influencer Marketing to integrate creator content into channel plans.
  • Source and brief creators for platform-specific needs (TikTok edits, IG carousels, demos, short-form beauty content).
  • Collaborate with Integrated Marketing, Creative, Product Marketing, and DTC on cross-functional alignment and asset needs.   Performance, Reporting & Optimization Own weekly / monthly social reporting, dashboards, and KPI readouts.
  • Track performance by content type, hook, creator, series, and cadence.
  • Establish channel benchmarks (reach, engagement, saves, shares, retention).
  • Leverage analytics to optimize creative, strategy, and posting.
  • Lead competitive social audits and category intelligence.
  • Build strong workflows for content capture, editing, approvals, and publishing.
  • Establish standards for quality, taste, platform expertise, speed, and brand alignment.
  • Provide actionable creative feedback that elevates team output.
  • Other Supervises employees.
  • Maintains staff by selecting, orienting, and training new employees.
  • Provides staff with training opportunities for skill development and personal growth.  Sets performance goals with employees that support company goals and visions.
  • Monitors and appraises job performance.
  • Appropriately coaches, counsels, and disciplines employees as needed.
  • Acts as a role model for the company’s values and behaviors.  Completes assigned training on time.
  • Other duties as assigned.

    • Requirements :

  • Proven track record of growing brand-owned TikTok and Instagram channels significantly.
  • Strong understanding of analytics, KPI frameworks, reporting tools, and growth diagnostics.
  • Excellent copywriting and digital storytelling capabilities.
  • Video-first creative instincts with strong taste and aesthetic judgment.
  • Creative thinker with strong operational rigor.
  • Strong communicator with the ability to explain creative direction, data insights, and content strategy clearly.
  • Thrives in a fast-paced, high-growth, test-and-learn environment.

    • Qualifications, Education and Experience :

  • 7-10+ years of experience in social media, digital content, or online brand building. 3+ years in beauty (skincare, cosmetics, fragrance) strongly preferred.
  • Experience leading content strategy, editorial calendars, and cross-functional creative projects.
  • Previous experience managing and developing a team.
  • Deep fluency in TikTok + Instagram algorithms, platform mechanics, and best practices.
  • Experience working closely with Creative, Influencer, and Product Marketing teams.

    • Physical Requirements :

  • Works in a hybrid environment, either in a home or office setting.
  • Prolonged periods of sitting at a desk and working on a computer.
  • Regularly required to sit, talk, hear, and use fingers to operate a computer and telephone.
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