Paid Media Strategist

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Paid Media Strategist

role at

ROI Revolution, Inc.

$94,000.00 / yr - $116,000.00 / yr

Do you excel in helping brands leverage paid media advertising to drive success? Are you ready to elevate your skillset and expand your strategic impact by creating highly effective digital strategies for brands across social, search, display, video, and native channels?

Your expertise in paid media advertising will serve as a strong foundation as you expand your abilities and make a significant impact in shaping the overall paid media strategy for our portfolio of brands.

How will you make a difference?

Partner with clients and internal client services teams to develop holistic paid media strategies that drive impactful results.

Collaborate with channel experts to translate strategies into exceptional implementation and optimization, ensuring optimal campaign performance.

Foster strong alignment between internal teams and clients, delivering a best‑in‑class experience and achieving outstanding results through effective communication and collaboration.

What will you do?

Lead cross‑service digital advertising strategies by collaborating with internal teams and departments.

Serve as the main point of contact for our Paid Media services and build strong client relationships by understanding their business needs and goals, translating them into measurable digital advertising campaigns.

Allocate budgets effectively across paid social, paid search, and programmatic channels.

Conduct ongoing experiments and tests across channels to optimize performance.

Provide proactive communication on strategy, performance, and service updates.

Stay up to date on platform updates and industry trends to ensure campaigns are optimized and aligned with the latest features and best practices.

Work closely with analysts to deliver analysis and reporting as needed.

Troubleshoot complex account issues and collaborate with agency partners to find solutions.

Requirements :

3+ years of paid media (search, social or programmatic) advertising experience

Essential Qualifications

Ability to think strategically and develop comprehensive digital advertising strategies that align with client goals, target audiences, and industry trends.

Proven track record of building and maintaining strong client relationships, understanding their unique business needs, and delivering exceptional client experiences.

Demonstrated proficiency in planning, implementing, and optimizing paid media campaigns across platforms such as Meta, Google, Microsoft, etc.

Proficient in data analysis, extracting insights from campaign metrics, and using analytics tools for optimization strategies.

Strong written and verbal communication skills, with the ability to articulate complex digital marketing concepts and strategies to both technical and non‑technical stakeholders.

About ROI Revolution

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results‑driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values : Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.

Our Hybrid Workplace

At our core, we value relationships. We know firsthand that strong working relationships are built through in‑person collaboration, knowledge sharing, and mentorship. We also recognize our team members’ desire for flexibility.

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2‑3 days a week with the option to work remotely the remaining days.

If you’re not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here!

We see and respect our team members as individuals with unique needs and goals. We believe in a human‑centric approach to help each person thrive personally and professionally.

Benefits

Work‑life integration supported by a hybrid work environment and core office hours

Thoughtfully designed workspace for collaboration, deep work, and downtime

20 days of PTO with incremental increases as your ROI career progresses

10 paid holidays

Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)

Paid disability and life insurance

Monthly education bonus

Training and mentorship programs designed for personal and professional growth

Quarterly team builders

Fully stocked kitchen and catered weekly lunch

Eco‑friendly office with onsite gym and game room

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military / veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.

Seniority level

Associate

Employment type

Full‑time

Job function

Strategy / Planning, Analyst, and Consulting

Industries

Advertising Services and Marketing Services

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