Senior Director, Industry Demand Generation

Overview

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can travel globally, nearly instantly and with lower costs than legacy systems. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in money and technology.

What You’ll Be Part Of

Circle is committed to visibility and stability in everything we do. As we grow, we are expanding into major jurisdictions. Our values are High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What You’ll Be Responsible For

Circle is seeking a highly motivated leader to lead, as a Senior Director, our Industry Marketing and Account Based Marketing functions. This person will be based in the United States, with a global remit. The role reports to the VP of Growth Marketing and will be the primary liaison with global Business Development leadership for all pre-Sales Demand Generation initiatives. The leader will develop our account-centric demand generation plan across multiple products, verticals, channels, and geographies, as well as our Industry and deal-specific positioning initiatives across key focus verticals (Payments, Banking) to deliver pre-Sales consideration and pipeline. You will collaborate with cross-functional teams including Business Development, Partner Marketing, Product Marketing, Content, Creative Labs, Sales Development, Field Marketing, and Marketing Operations. Your team will develop and implement customized deal-centric positioning for pre-sales prospecting and deal maturation, map product messages to customer needs to drive engagement, and manage high-powered stakeholder relationships.

Key responsibilities include ownership of our global pipeline mix and conversion funnel, development of deal-specific positioning and collateral in target verticals, significant stakeholder management within the Revenue organization, ownership of target account lists, supervision of ABM engagements for named accounts, budgeting in partnership with Performance Marketing and agency partners, and collaboration with marketing operations to refine tactics based on campaign results.

What You’ll Bring To Circle

Core Requirements

• 12+ years of experience in Account Based Marketing, Demand Generation, Industry Marketing, strategic go-to-market, or product / partner marketing, ideally with hands-on execution in crypto, payments, banking, or financial infrastructure verticals.
• 5+ years of people management experience, and 5+ years of partnering with Sales and Business Development teams.
• Expertise in B2B campaign design and deployment, message development, results analysis, and reporting.
• Proven ability to develop clear, differentiated messaging and positioning for complex, technical products.
• Robust knowledge of how money moves in a global construct.
• Exceptional collaboration skills and the ability to credibly engage with cross-functional leaders to drive results.
• High integrity, curiosity, and a proactive approach to leadership in ambiguous environments.

Preferred Requirements

Additional Information

Circle is an equal opportunity employer and values diversity. We consider a wide range of elements when crafting compensation and total compensation packages. Base pay range : $220,000 - $275,000. We do not discriminate on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Circle participates in the E-Verify Program where required by law. If you require accommodations during the interview process, please contact accommodations@circle.com.

Notes

Seniority level : Director

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