Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Manager to oversee end-to-end campaign development and execution.

Key Responsibilities

Develop and manage evergreen nurtures to drive adoption and engagement

Design personalized onboarding experiences for various personas and segments

Analyze results and provide performance updates to inform campaign optimizations

Required Qualifications

5+ years of experience in lifecycle marketing or CRM marketing

Proficiency in tools such as Iterable, Appcues, and Mixpanel

Experience managing complex email nurtures across various lifecycle stages

Self-starter with the ability to drive strategic and tactical workstreams

Experience collaborating with cross-functional teams on campaign execution