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Email & CRM Coordinator
Email & CRM CoordinatorSINE Digital • New York, NY, US
Email & CRM Coordinator

Email & CRM Coordinator

SINE Digital • New York, NY, US
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ABOUT US

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

We are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for our Broadway, touring, and arts & culture clients across the US.

This role blends creativity, technical skill, and customer-lifecycle strategy. You will manage end-to-end execution, from segmentation and automation to deployment and insights, helping our clients deepen relationships with audiences and drive performance outcomes, primarily ticketing and sales.

RESPONSIBILITIES

Email & SMS Strategy, Planning & Execution

  • Own the full lifecycle of email and SMS campaigns : strategy, build, QA, deployment, optimization, and reporting
  • Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura
  • Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows
  • Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies.

Creative Production & Technical Implementation

  • Build emails using HTML, drag-and-drop templates, and custom modules as required
  • Collaborate closely with designers to ensure creative assets are optimized for CRM platforms and campaign objectives
  • Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution.

    • Audience Segmentation & Data Management

  • Develop precise audience segments based on ticketing behavior, demographics, engagement levels, and custom CRM fields
  • Use CRM data to personalize and tailor messaging for maximum relevance and conversion
  • Maintain clean, accurate, and organized audience lists and segmentation logic.

    • Performance Reporting & Insights

  • Track and analyze performance metrics across email and SMS channels
  • Build clear, actionable insights for client teams, focusing on optimization opportunities, testing results, and customer journey improvements
  • Use SINE’s custom reporting app along with optional Looker Studio dashboards to communicate performance trends
  • Present performance recaps to internal teams and clients as needed.

    • Industry Knowledge

  • Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
  • Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
  • Establish and develop relationships with US media owners
  • Keep abreast of changes in the NYC and broader US media landscape
  • Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.
  • Represent SINE at various industry conferences and events, building the company’s presence and network
  • Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

    • Requirements

  • 3+ years of hands-on experience in email marketing, CRM, or lifecycle marketing
  • Proficient across Mailchimp, HubSpot, Salesforce, and / or Tessitura, with the ability to learn new platforms quickly
  • Comfortable building / customizing HTML emails and working with responsive templates
  • Technical proficiency in CRM platforms, HTML email editing, analytics, and campaign optimization
  • Strong understanding of segmentation, automations, A / B testing, deliverability basics, and performance metrics
  • Exceptional attention to detail, organizational skills, and commitment to QC.
  • Able to translate data into clear insights and recommendations
  • Strong communication skills, both written and verbal
  • Passion for live entertainment, Broadway, and arts & culture is a plus.

    • Benefits

  • A competitive salary between $55,000- $70,000, commensurate with experience
  • 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
  • 3pm finish on a Friday
  • Access to 401(K) Retirement Plan
  • Access to Company subsidised healthcare and dental care
  • Hybrid working and working from home equipment allowance
  • Occasional free tickets to live events
  • Structured personal development, a customised training program and opportunities to attend industry conferences
  • An active social events calendar and opportunity to input into the social calendar
  • Opportunities to help further shape the business culture and agency benefits.
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