Senior Marketing Manager, TV and Offline

Senior Marketing Manager, TV and Offline

Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, we’re seeking a data-driven, performance-oriented Senior Channel Marketing Manager to lead and optimize TV and Offline marketing efforts. This role will play a critical part in building a full-funnel media strategy — blending brand awareness with measurable acquisition outcomes — across television, audio, direct mail, and emerging offline channels.

Responsibilities

• Lead TV & Offline Channel Strategy : Drive the planning, execution, and optimization of full-funnel TV & Offline media — from upper-funnel brand building to lower-funnel performance drivers.
• Deliver on Growth Objectives : Translate Chime’s business goals into measurable marketing outcomes by improving business metrics through optimized media mix and audience targeting.
• Evolve Performance Measurement & Attribution : Partner with Analytics to evolve incrementality testing, MMM, and attribution models. Integrate new data sources (e.g., iSpot, SambaTV) to improve campaign insight and reporting accuracy.
• Drive Full-Funnel Integration : Collaborate with digital and brand teams to align media mix across all channels — connecting awareness, reach, frequency, engagement, and conversion. Leverage retargeting and cross-channel lift studies to strengthen the funnel’s efficiency.
• Test & Learn Culture : Lead ongoing testing of creative, targeting, and platforms. Implement testing frameworks to identify scalable growth drivers.
• Agency & Partner Management : Oversee relationships with media and measurement partners, ensuring channel strategy and reporting rigor.
• Cross-Functional Leadership : Present insights and recommendations to marketing leadership, helping shape long-term TV & Offline investment strategy and budget optimization.

Qualifications

A Little About Us

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work toward their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.

We’re a team of problem solvers, dreamers, and builders with one shared obsession : our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible.

What We Offer For Our Full-time, Regular Employees

Equity and Compensation

The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

Equal Opportunity Employer

Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact : benefits@chime.com.

To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.

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