Marketing Communications Manager

Marketing Communications Manager Malden, MA About actnano:

• We are a dynamic materials technology company in Malden, MA.
• With a strong global technical team, we develop and manufacture coatings that protect printed circuit boards in electronics, allowing them to function in water-laden environments.
• We work with the biggest brands in the consumer electronics and automotive industries to increase product reliability and improve product performance in wet and humid conditions.
• Not only do we provide a portfolio of coatings, but we also work closely with our customers to help solve some of their most difficult problems through rapid innovation and ingenuity.

About this role:

• This is a high-impact role targeting expansion of actnano’s global presence and brand leadership including custom content for priority markets.
• This individual will support defining actnano’s brand voice, content and communications that meets Fortune 500-level presence and expectation of global customers.
• This role will work directly with our Director of Marketing and SVP of Commercial Growth. The right candidate will blend strategy development with a focus on hands-on execution, owning marketing output and driving cross-functional coordination required to move the business forward.
• This individual will ensure actnano communicates with clarity, confidence, and purpose as a established leader to global customers in the electronics, automotive, and AI/hyperscaler markets.

Core Responsibilities:

• Strategic Communications Content development Roadmap: Maintain and drive an annual content development roadmap, aligning initiatives to company growth priorities and execution timelines.

Brand Strategy:

• Lead a wide spectrum of brand communications, internal and through third parties, with a focus on hands-on execution to ensure actnano shows up with impact.

Communication Planning:

• Develop and execute external communication planning and manage media relations to strengthen the company’s voice, while protecting and enhancing reputation.

Thought Leadership:

• Ghostwrite or edit executive articles and industry insights to strengthen the company’s position as an expert in its field.

Leadership Visibility:

• Regularly communicate goals, progress, risks, and resource needs to leadership and cross-functional stakeholders.

Content Creation & Technical Marketing Fortune 500 Messaging:

• Elevate and own actnano’s corporate messaging and positioning to ensure a consistent, world-class brand perception.

High-Impact Content:

• Lead the hands-on creation of technical copywriting, social media updates, blog posts, and multimedia assets that communicates actnano’s value proposition across different markets.

Sales Enablement:

• Standardize and refine all customer-facing materials, including global selling collateral and sales tools.

Modular Pitch Systems:

• Build and maintain a modular "Master Pitch Deck" that can be customized for different industries and contexts.

Social Proof:

• Collect and integrate customer testimonials and case studies into presentations to provide social proof.

Commercial Translation:

• Partner closely with Engineering and Technical teams to translate technical data and complex materials into commercial-friendly content.

Tradeshow & Demonstrator Excellence Global Events:

• Support the end-to-end look and feel of actnano’s trade show presence (e.g., CES, APEX, Productronica), ensuring high-quality, professional execution.

Demonstrator Polishing:

• Work with technical team to ensure all technical demonstrators and physical booth materials are professional, polished, and presented to a "best-in-class" standard.

Digital, Web & SEO/GEO Strategic Awareness:

• Identify and secure placements on the right platforms, podcasts, and advertising campaign approaches to raise awareness among key decision-makers.

Digital Infrastructure:

• Support initiatives such as website refresh/redesign, SEO/GEO strategy, and targeted digital advertising to support top-of-funnel growth.

Resource Management:

• Identify required internal and external resources and coordinate execution of deliverables, acting as the point of contact as needed.

Key Competencies & Expectations:

• Leadership & Accountability Ownership : Takes clear ownership of outcomes, proactively identifies gaps, sets direction, and mobilizes others.

Balance :

• Manages both coordination responsibilities along with hands-on content creation and execution.

Cross-Functional Partnership :

• Works closely with Sales, the Strategic Growth Office and Technical teams to understand and communicate actnano's value propositions.

Technical & Creative Acumen Technical Copywriting:

• Ability to translate complex data into commercial-friendly content and compelling technical marketing materials.

Compelling Content:

• Strong, demonstrable ability to generate high quality content across multiple media (static, video, audio) for distinct platforms (website, social, advertising, collateral) and for different audiences (industry, investor, customer, tastemaker).

Professional Standards:

• Maintains high standards for delivery across all content, events, and campaigns.

Requirements:

• Experience: At least 3-5 years of corporate marketing or communications experience, with a proven track record in B2B strategy and collateral development.

Content portfolio:

• Strong examples of customer-facing collateral, outward brand images and videos, and external placements – demonstrating experience and success in a similar role Education: A degree in Marketing, Communications, Public Relations, Design, or a related field is preferred.

Technical Skills:

• Experience creating technical marketing content; proficiency in managing social media, SEO/GEO, and multimedia production (video/short-form content).

Vendor Management:

• Experience identifying and managing third-party resources, such as web developers and PR agencies.
• The salary range for this position is $80,000 – $129,000 per year, which reflects the base pay the Company reasonably and in good faith expects to pay at the time of this posting. Powered by JazzHR