Vice President, Paid Media Strategy

Vice President, Paid Media Strategy

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses :

Curiosity : We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration : Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment : We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.

Job Title : Vice President, Paid Media Strategy

Department : Global Marketing, Integrated Marketing Service

Reports To : SVP, Integrated Marketing Services

Location : New York, NY or Los Angeles, CA

A little bit about our team :

We are seeking a highly organized and proactive Vice President, Paid Media Strategy to join Warner Music Group's Global Marketing team.

Your role :

The VP of Paid Media Strategy is responsible for setting the global vision for Warner Music Group's paid media efforts, ensuring consistent execution, innovation, and measurable impact across all priority artist campaigns.

This role oversees the strategic integration of two key pillars : the value delivered through inventory received from our global platform partnerships and the direct cash investment managed by Global Marketing. As the leader of both pillars, the VP aligns all digital investment with broader marketing and audience growth objectives, drives strategic media partnerships, and ensures world-class execution across platforms and territories.

Working closely with the leaders of Marketing Enablement and Marketing Intelligence, this role also supports the development of ROI frameworks for paid media, manages external vendor relationships, and contributes to requirements for internal tool development.

This role also provides strategic thought leadership, anticipating industry trends, emerging platforms, and shifts in consumer behavior to shape long-term paid media strategy, and acts as a thought leader internally to influence broader marketing, commercial, and product strategies.

Here you'll get to : Strategy & Vision

• Establish and develop the worldwide paid media structure that directs campaign strategizing, audience segmentation, and platform allocation in all regions.
• Collaborate with Finance and Marketing Analytics to track return on investment, improve budget allocation, and set up international media evaluation and attribution frameworks.
• Establish objectives and achievements for all paid and platform activities, including value baselines, performance benchmarks, and OKR's.
• Monitor the competitive landscape to identify new opportunities and risks in digital advertising and platform partnerships.
• Design and be responsible for a hybrid in-house and offshore / nearshore structure to deliver ad operations cost-effectively and at scale.

Leadership & Team Development

Campaign Strategy & Integration

Partnerships & Platform Strategy :

Innovation & Optimization

About you :

About us :

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group : Independent Minds. Major Sound.

Love this job and want to apply?

Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

Salary Range $150,000 to $170,000 Annually Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Warner Music Group is an Equal Opportunity Employer.