Full-Stack Marketer

A company is looking for a Full-Stack Marketer to lead audience development for managers.

Key Responsibilities

Develop and champion the positioning, messaging, and narrative for the Habits Business Unit

Build a deep understanding of the manager buyer and their journey, including their pain points and motivations

Design, run, and analyze growth experiments across various channels to inform strategy and messaging

Required Qualifications

Experience building and developing an audience from scratch

Proven ability to develop and validate positioning and messaging for a defined buyer

Direct experience supporting or growing a Product-Led Growth (PLG) motion in SaaS

Experience running and reporting on growth or audience experiments

Comfort partnering closely with designers on creative direction