Senior Designer, Brand Marketing

Job Description:

Boston Globe Media is seeking a highly skilled and experienced Senior Designer, Brand Marketing to lead design initiatives and support marketing activations across our portfolio of brands, including The Boston Globe, Boston.com, and Boston Magazine. Reporting to the Creative Director on the Brand Marketing team, this role is central to elevating brand identity, delivering creative concepts that drive awareness, engagement, subscriptions, and loyalty, and ensuring best-in-class design across all channels.

The ideal candidate will have a strong background in design, creative concepting, and visual storytelling with proven experience bringing marketing strategies to life through impactful visuals. This individual should thrive in a collaborative, fast-paced environment and be passionate about creating work that resonates with diverse audiences.

Responsibilities:

Creative Concepting & Activation

• Partner with Creative Director, Brand Marketing to ideate and design integrated campaigns that increase awareness, engagement, subscriptions, and drive loyalty across Boston Globe Media brands.
• Provide design support for marketing initiatives including brand campaigns, events, partnerships, sales collateral, and digital activations.
• Contribute to brainstorming sessions and concept development for cross-platform marketing efforts.
• Translate marketing strategies into compelling visual storytelling, while ensuring alignment with campaign objectives.

Design & Edit

• Execute various creative deliverables across multiple channels including digital, social, print, etc.
• Perform photo editing and retouching as needed for campaign and promotional assets (e.g., retouching, background cleanup, compositing, resizing).
• Ensure all creative is visually polished, on-brand, and optimized for its platform.
• Leverage and recommend creative tools to maximize efficiencies across projects.

Project & Workflow Management

• Manage multiple design projects simultaneously across brands, balancing deadlines and shifting priorities.
• Collaborate with internal stakeholders—including editorial, product, and partnerships teams—to align creative execution with business goals.
• Maintain organized design files, assets, and workflows to ensure efficiency and consistency.

Brand Stewardship & Quality Control

• Uphold and evolve the distinct visual identity of each Boston Globe Media property while ensuring consistency across the portfolio.
• Deliver creative solutions that are on brand, on time, and on budget.
• Present creative concepts and campaign work to leadership and cross-functional teams.

Qualifications:

• Minimum of 5 years of professional experience in an agency or in-house design setting.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
• Exceptional attention to detail and a strong sense of typography, layout, and visual storytelling.
• Proven ability to deliver successful creative solutions across diverse formats, including print, digital, social, and environmental design (e.g., trade shows, events).
• Ability to manage multiple projects and adapt to shifting priorities.
• Strong communication and collaboration skills, with experience presenting creative concepts.
• Experience working across multiple brands or within a media organization is a plus.
• Experience working in video is also a plus.
• Digital Portfolio for Review - required.
• A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment

The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.

The annual salary for this role is $70,000 - $90,000.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EEO Statement: At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is representative of the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.