Cardiac PET Zone Sales Manager - Southeast Zone

Cardiac Pet Regional Director Cprd At Ge Healthcare

The role of a Cardiac Pet Regional Director Cprd at GE Healthcare involves shaping the US strategy and leading a sales team to capture market share quickly in the rapidly growing market of Cardiac Pet. The role emphasizes a mix of sales leadership, strategic collaboration, and performance tracking to drive the growth of driving the adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). This position is accountable for growing sales revenue, driving product differentiation and commercial strategy for the Cardiac Pet care area within the GEHC Pharmaceutical Diagnostics portfolio. You will drive commercial excellence in your regional market, as you lead an experienced sales team responsible for selling to imaging centers and educating referring physicians. You will work cross-functionally with your Molecular Imaging Sales Manager counterparts leading other product categories to drive holistic solutions that support customers and drive clinical adoption across the GE HealthCare portfolio.

Roles and Responsibilities

Accountable to achieve the quarterly and yearly Operating Plan for the Region together with customer satisfaction and retention. Set appropriate team members' Operating Plan targets based on the market potential. Provide business overviews to leadership to assess progress toward goals.

Understand the dynamic Cardiac space and be a trusted advisor to help customers navigate the new Cardiac Pet imaging marketplace.

Develop and execute a go-to-market strategy in conjunction with a cross-functional team to cover the prioritized potential within the geography.

Understand and analyze market dynamics and competition to develop business opportunities for your region. Understand the different call points required for success and the prioritization of these call points (hospitals, imaging centers, referring physicians, and pharmacy partners).

Understand and leverage the value of providing referring physician education and office-based resources and how this impacts referrals into preferred imaging centers using Flyrcado.

Collaborate with CMO partners to drive mutually beneficial activities to support the delivery of Flyrcado and create a high-quality customer experience.

Manage relationships with key customers and accounts that require executive-level communication.

Lead strategy, actively participate in, and help close large or critically strategic opportunities.

Provide the Voice of Customers and identify opportunities for continuous improvement.

Attend key conferences to represent Flyrcado.

Drive collaboration, community, and one GEHC mindset with counterparts and their sales teams to create a positive customer experience and support growth across the GEHC portfolio.

Attract, retain, educate, and develop world-class commercial talents to execute on Zone Go-to-market strategy; drive performance management within the team, providing a regular operating mechanism of feedback, coaching, and development; work with the team and drive employee engagement activities to ensure retention across the zone, recognizing success, sharing best practices, providing exposure to people within the team with senior leaders within the region, products, and modalities.

Coach and drive adoption of the sales team's utilization of GEHC CRM Salesforce to create and manage opportunities.

Responsible for communicating, executing, and leveraging the Variable Sales Incentive plans with your team and ensuring all team members utilize the required sales systems to create pipeline visibility and accurate forecasting.

Required Qualifications

Bachelor's degree from an accredited university, college, or certification through the NMTCB or AART; MBA, MA preferred.

Minimum 10 years of consultative sales experience including strategic selling and contract negotiation experience in a highly matrixed environment, and / or large account management preferred.; Minimum of 5 years in healthcare; Minimum 2 years of prior sales management experience; Molecular Imaging prior experience preferred.

Experience with product launch and P&T Committees preferred.

Experience with a mixture of healthcare customers such as academic, IDN, government, and community centers.

Willing to reside in the territory and execute a minimum of 60% overnight travel based on business needs and some weekends as is typical with trade show attendance.

Desired Characteristics

Strong analytical, oral, presentation, and written skills, Proficient in MS Office, and CRM skills.

Strong interpersonal and leadership skills.

Ability to lead programs / projects.

Ability to work independently and across the Sales Leadership team to manage multiple stakeholders and competing priorities through effective organizational, people, and time management skills.

Analytical ability to use internal reporting to coach the team to manage account plans and identify patterns and opportunities for growth.

Ability to apply a range of traditional and nontraditional problem-solving techniques to think through and solve complex issues creatively to improve performance and company effectiveness.

Ability to build rapport and relationships by interacting effectively with team and external contacts (i.e. MD and office staff) at all levels, demonstrating awareness of their needs and responding with the appropriate action.

Ability to achieve objectives while operating in compliance with regulatory guidelines.