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Senior Growth Marketing Manager – Accounting Channel
Senior Growth Marketing Manager – Accounting ChannelAIT Global inc. • San Jose, CA, United States
Senior Growth Marketing Manager – Accounting Channel

Senior Growth Marketing Manager – Accounting Channel

AIT Global inc. • San Jose, CA, United States
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Job Title : Senior Growth Marketing Manager Accounting Channel

Location : San Jose, CA (Hybrid)

Job Description :

Our Customer Marketing, Accountant Channel team is looking to add a Senior Growth Marketing Manager (Contractor) who is highly organized and eager to manage customer growth campaigns and field event marketing. Do you have a very keen eye for detail, a passion for optimization, and an analytical mindset to drive data-driven change? Are you ready to make a meaningful impact on the growth of an already successful SaaS business?

We'd love to chat if you have :

  • 5 7 years of experience in managing, executing and optimizing marketing campaigns and customer communications.
  • Experience with email campaigns, promotions, and operational support.
  • 1 2 years of experience (or knowledge of) field marketing.
  • Bachelor's degree or equivalent experience.
  • Analytical and quantitative skills; bias towards data-based decision making.
  • Strong project management, organizational, and time-management skills.
  • Willingness to assist others on different projects and campaign needs.
  • Excellent and proactive communication to raise up key learnings and ideas on how to improve programs or processes.
  • Experience working cross-functionally between creative, sales, product and leadership teams.
  • Detail oriented and highly organized.
  • Commuting distance to our San Jose, CA headquarters.

What You'd Be Doing :

  • Develop and deploy a variety of multi-channel campaigns (must have email marketing experience), and targeted programs designed to increase customer product adoption, drive expansion and retention within our active customer base.
  • Manage and execute on the pre-defined strategy for customer field events, lead the coordination with the customer Sales team, oversee the logistics and execution of events managed by the Accountant Channel events team.
  • Work cross-functionally to drive and execute program logistics including copy, design, lead flows, website landing pages, and lead routing.
  • Report on program performance and analyze data to provide recommendations around optimizing campaigns and improving lead quality (utilizing tools like Salesforce, Tableau, and marketing automation system).
  • Manage lead flow of leads that enter through your program channels (ensure accuracy of lead routing and campaign attribution).
  • Work with manager to determine budgets, goal setting, ROI metrics, and strategies.
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