Director of Demand Generation

Job Description

Job Description

Salary : $120,000 - $140,000

Job Title : Director of Growth Marketing and Demand Generation

Location : North Charleston, SC (Hybrid)

Employment Type : Full-Time, Direct Hire

Salary Range : $120,000 $140,000

Schedule : MondayFriday, 8 : 00 AM 5 : 00 PM

About the Role :

We are seeking a strategic and results-oriented Director of Growth Marketing and Demand Generation to lead the development and execution of a high-impact marketing program focused on performance, scalability, and measurable growth. The ideal candidate brings a strong command of both digital and traditional marketing channels including direct mail, paid social (e.g., Facebook ads), and grassroots efforts such as door-to-door outreach and understands how to generate demand efficiently and effectively in a competitive market.

Key Responsibilities :

• Own and optimize the full marketing funnel, with a strong focus on both digital (SEO / PPC) and direct-response tactics like Facebook ads, mailers, and boots-on-the-ground efforts.
• Manage $50K$70K in monthly ad spend with precision, ensuring positive ROI and consistent weekly lead volume (target : 90+ leads / week).
• Lead contract negotiations with ad vendors and media buyers to maximize spend efficiency.
• Analyze performance metrics using tools like Google Analytics, SEMRush, and Ahrefs to identify growth opportunities.
• Develop and manage high-performing teams and vendor partners to execute marketing initiatives.
• Report on KPIs and adapt strategies to ensure lead targets are met in an ever-evolving market.

What Were Looking For :

Bonus Points For :

Why This Role?

This isnt a set it and forget it marketing job. Its for someone who wants to roll up their sleeves and drive meaningful business outcomes with grit and creativity. Youll be joining a tight-knit, entrepreneurial team that values accountability, innovation, and decisive action. The company is growing fast and this role has a direct path toward VP-level leadership.