Talent.com
Vice President, Innovation & Marketing
Vice President, Innovation & MarketingLA TERRA FINA USA, LLC • Union City, CA, US
[error_messages.no_longer_accepting]
Vice President, Innovation & Marketing

Vice President, Innovation & Marketing

LA TERRA FINA USA, LLC • Union City, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

Description :

We are a fast-growing, consumer-focused food company specializing in high-quality dips, quiches, and other prepared foods. Our branded portfolio is sold across the club and retail channels in the U.S., Canada, and Mexico, with a growing private label presence.

Innovation is at the heart of our growth strategy. We’re building on a foundation of culinary excellence, clean-label integrity, and consumer trust to expand into adjacent product categories and enter the food service channel. Our culture is collaborative, entrepreneurial, and committed to quality, with a shared passion for delighting consumers and delivering sustainable growth.

The Vice President, Innovation & Marketing is a key member of the executive leadership team responsible for leading and integrating Product Marketing & Management, Product Development / R&D, and Brand Marketing.

This individual will be both a strategic architect and hands-on leader driving innovation to expand into adjacent categories, ensuring our core business remains vibrant, and strengthening our brand to accelerate growth across multiple channels.

In partnership with the CEO and peers in Sales, Category Management, Operations, Supply Chain, Finance, and Human Resources this leader will shape the company’s innovation roadmap, advance brand equity, and align marketing and product strategies to achieve sustainable, profitable growth.

The role oversees a combined team of approximately 14 direct and indirect reports across Product Management, Product Development, and Brand Marketing, with responsibility for developing organizational capability and building future leadership talent.

Requirements : Innovation

  • Innovation, Product Management & Product Development
  • Develop a 3–5 year Product Strategy Roadmap that balances near-term growth initiatives with long-term category expansion.
  • Champion consumer insights and market trends to identify and validate opportunities in adjacent and emerging food categories.
  • Lead the innovation pipeline from concept to commercialization, ensuring consumer relevance, operational feasibility, and financial viability.
  • Strengthen the Stage-Gate process to balance rigor with speed-to-market and ensure disciplined innovation.
  • Oversee Product Management and Product Development teams to deliver a robust mix of line extensions and breakthrough innovation.
  • Partner closely with Operations and Supply Chain to ensure new product launches meet cost, quality, scalability, and timing expectations.
  • Support the expansion into the food service channel, collaborating with Sales to tailor product solutions to this segment.
  • Ensure all innovation initiatives align with brand positioning and long-term business objectives.

Brand Marketing & Communications

  • Lead the development and execution of the company’s brand strategy, including positioning, messaging, and visual identity.
  • Ensure brand foundations and unique selling propositions (USPs) guide all product, marketing, and innovation decisions.

  • Build and activate marketing programs, including consumer marketing, trade / shopper marketing, and retailer campaigns, to drive trial, repeat, and loyalty.
  • Develop differentiated messaging to position the brand effectively against both branded and private label competitors.
  • Strengthen the company’s public relations, digital, and social media presence to increase awareness, engagement, and relevance.
  • Build compelling selling stories, packaging, and customer-facing materials that drive retailer engagement and support sales execution.
  • Manage external agency and vendor partnerships to ensure best-in-class creative, insights, and execution.
  • Leadership & Cross-Functional Collaboration

  • Lead, mentor, and develop a team of marketing, innovation, and product development professionals (three direct and eleven indirect reports).
  • Build organizational capability within Marketing and Innovation to support scalable growth and succession planning.
  • Foster seamless collaboration across Marketing, Sales, Operations, Finance, and Supply Chain to align strategies and ensure flawless execution.
  • Serve as a key member of the Executive Leadership Team, contributing to company-wide strategic planning and performance management.
  • Promote a culture of accountability, innovation, and consumer-centric decision-making.
  • Qualifications

  • 15+ years of progressive leadership across innovation, marketing, and product management within the CPG food industry, including at least 5 years at the VP or equivalent senior level.
  • Proven success in brand building, product innovation, and portfolio management across multiple channels (club, retail, food service).
  • Experience leading R&D / Product Development in partnership with Operations and Supply Chain.
  • Demonstrated ability to translate consumer insights into actionable innovation and brand growth strategies.
  • Strong business acumen, including P&L understanding and performance-driven mindset.
  • Exceptional cross-functional collaboration and executive communication skills.
  • Demonstrated success in building high-performing teams and developing future leaders.
  • Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
  • Hybrid work place in Union City CA
  • What We Offer

  • The opportunity to define and execute the growth strategy for a beloved and expanding consumer brand.
  • A dynamic, entrepreneurial environment with a collaborative leadership team.
  • Competitive compensation and benefits package.
  • The chance to make a visible and lasting impact on the company’s next phase of growth.
  • [job_alerts.create_a_job]

    Vice President Marketing • Union City, CA, US

    [internal_linking.similar_jobs]
    Vice President, Innovation & Marketing

    Vice President, Innovation & Marketing

    La Terra Fina • Union City, CA, United States
    [job_card.full_time]
    We are a fast-growing, consumer-focused food company specializing in high-quality dips, quiches, and other prepared foods. Our branded portfolio is sold across the club and retail channels in the U....[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Vice President Marketing & Communications

    Vice President Marketing & Communications

    XL Construction Corporation • Milpitas, CA, United States
    [job_card.full_time]
    Vice President, Communications – Buildings U.San Francisco Bay Area or Seattle; 30–50% travel).Divisional Executive / Functional Leader. Division’s Communications function and serve as a trusted str...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President- Product Line Management

    Vice President- Product Line Management

    Opportunities • San Jose, CA, US
    [job_card.full_time]
    Vice President, Product Line Management Components Business Unit.It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer fo...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Virtual Vice President of Product Marketing, IT Authorization Security Space

    Virtual Vice President of Product Marketing, IT Authorization Security Space

    Planet Green Search • San Jose, CA, United States
    [job_card.full_time]
    Virtual Vice President of Product Marketing, IT Authorization Security Space.We are seeking a highly skilled and experienced Virtual Vice President of Marketing to join our team.As employee #1, you...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Vice President - DCG - Get to Market Group

    Vice President - DCG - Get to Market Group

    Intel Corporation • Santa Clara, CA, United States
    [job_card.full_time]
    Job Details : • •## Job Description : • •Job Overview • • About Data Center Group.The exponential growth of data and some of the fastest growing workloads such as artificial intelligence, high-performance ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    VP, Strategic Partnerships & Growth — Tech Alliances

    VP, Strategic Partnerships & Growth — Tech Alliances

    SAP SE • Palo Alto, CA, United States
    [job_card.full_time]
    A global technology firm seeks a Vice President for Strategic Partnerships Business Development.The role involves driving initiatives for key technology alliances, leading critical partnerships, an...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Global VP of Marketing - Consumer Networking

    Global VP of Marketing - Consumer Networking

    Netgear • San Jose, CA, United States
    [job_card.full_time]
    A technology solutions provider in San Jose is seeking a seasoned marketing leader to drive their global marketing strategy for home networking products. Ideal candidates will have over 15 years of ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Aria University : Vice President of Advancement

    Aria University : Vice President of Advancement

    InsideHigherEd • Milpitas, California, United States
    [job_card.full_time]
    Aria University is seeking a strategic and visionary leader to serve as its Vice President of Advancement (VP).As a member of the President's Cabinet, the VP plays an integral role in the Aria Univ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President, Strategic Partnerships Business Development

    Vice President, Strategic Partnerships Business Development

    SAP Belgium NV / SA • Palo Alto, CA, United States
    [job_card.full_time] +1
    At SAP, we keep it simple : you bring your best to us, and we'll bring out the best in you.We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to h...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    VP Revenue Strategy & GTM Operations

    VP Revenue Strategy & GTM Operations

    Hippocratic AI • Palo Alto, CA, United States
    [job_card.full_time]
    A leading healthcare technology firm in California is seeking a Vice President of Revenue Strategy & Operations.The successful candidate will architect and scale systems to drive rapid growth, enha...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    VP of Marketing & Communications — Growth & Brand Strategy

    VP of Marketing & Communications — Growth & Brand Strategy

    XL Construction • Milpitas, CA, United States
    [job_card.full_time]
    A leading construction firm is seeking a Vice President Marketing & Communications to lead the communications function.The ideal candidate will have over 15 years of experience, particularly in con...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    VP, Product Marketing

    VP, Product Marketing

    Turing • Palo Alto, CA, US
    [job_card.full_time]
    Based in San Francisco, California, Turing is the world's leading research accelerator for frontier AI labs and a trusted partner for global enterprises looking to deploy advanced AI systems.Turing...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President, Strategic Partnerships Business Development

    Vice President, Strategic Partnerships Business Development

    SuccessFactors • Palo Alto, CA, US
    [job_card.full_time]
    Vice President, Strategic Partnerships Business Development.At SAP, we keep it simple : you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Global VP of Communications & Brand Strategy

    Global VP of Communications & Brand Strategy

    McAfee • San Jose, CA, United States
    [job_card.part_time]
    A leading cybersecurity company is seeking a Vice President of Communications to strategically lead PR and corporate communications. This executive role involves shaping the brand narrative, driving...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    VP of AI Business Strategy

    VP of AI Business Strategy

    Synopsys • Sunnyvale, CA, US
    [job_card.full_time]
    We are seeking an experienced and visionary AI Monetization & Business Development Manager to lead the strategy, execution, and scaling of revenue-generating initiatives in our AI product portfolio...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President of Strategy & Development

    Vice President of Strategy & Development

    Hope Solutions • Pleasant Hill, CA, US
    [job_card.permanent]
    Job Description : \n\nSalary : $133k to $175k Salary Exempt Vice President of Strategy & Development ABOUT US Founded in 1991, Hope Solutions, formerly Contra Costa Interfaith Housing, is avibrant...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President, Marketing and Communications (AB)

    Vice President, Marketing and Communications (AB)

    EPIP • Palo Alto, CA, United States
    [job_card.full_time]
    Vice President, Marketing and Communications (AB).To achieve that vision, they connect, inspire, and guide women in computing and organizations that view technology innovation as a strategic impera...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Vice President, Digital Product Management

    Vice President, Digital Product Management

    California Staffing • Palo Alto, CA, US
    [job_card.full_time]
    Product Manager In Digital Data & Product.You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations.J...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]