Director Technical Marketing Content

Director Technical Marketing Content

Belden is seeking a highly strategic, technically astute, and commercially savvy Director of Go-To-Market (GTM) Content and Strategy to join our Innovation Strategy & Operations team. This pivotal role will bridge deep technical expertise with market insight to craft compelling value propositions and comprehensive go-to-market strategies for Belden's innovative and emerging products and solutions.

You will be responsible for translating complex technical features of our networking, security, IT / OT, and industrial data communication offerings into clear, impactful, and customer-centric narratives. A key aspect of this role will be leading Belden's technical education and certification programs, ensuring our internal teams, partners, and customers are expertly trained and certified on our advanced technologies. Reporting into the Innovation function, you will play a critical role in shaping the technical and market narrative for both existing and nascent technologies.

Key Responsibilities :

• Develop and refine value propositions and ideal customer profiles for nascent technologies, innovative solutions, and new business models emerging from Belden's innovation pipeline.
• Drive the narrative for Belden's innovation initiatives, translating complex R&D and technical capabilities into clear, customer-centric stories that highlight future value, market disruption, and differentiation.
• Serve as a coach and mentor to Product Line Managers (PLMs), Solution Line Managers (SLMs), and innovation teams, helping them simplify and sharpen market messaging for both established and emerging offerings.
• Translate complex technical capabilities into customer-centric narratives that drive engagement and differentiation across various market segments.
• Lead the strategy, design, development, and delivery of Belden's technical education and certification programs (e.g., 101201301 portfolio).
• Ensure these programs are world-class, scalable, and effectively equip internal teams, partners, and customers with the knowledge and skills required for Belden's networking, security, IT / OT, and edge computing solutions.
• Lead the strategy, development, and execution of high-quality technical marketing content, including whitepapers, application notes, solution briefs, competitive analysis, technical presentations, product demonstrations, and architectural guides.
• Develop clear, concise, and impactful technical messaging that articulates the unique value and differentiation of Belden's solutions to various technical personas.
• Collaborate closely with R&D, Product / Solution Management, Corporate Marketing, Sales, and Strategic Partnerships to ensure message-market fit for new offerings and align GTM strategies for successful incubation and launch.
• Represent Belden as a technical expert and thought leader at industry events, webinars, and customer engagements, delivering presentations and contributing to technical discussions on emerging trends.

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Applicants can expect a base compensation range of $160,000 - $200,000 annually, plus benefits and additional incentives based on the level of the role. This is the reasonable estimate that Belden believes it might pay for this job based on applicable circumstances at the time of posting. Belden may ultimately pay more or less than the posted range as permitted by law, and commensurate with the applicant's experience, qualifications, and geographical location. Belden also offers hybrid and remote work practices where feasible and provides employees with benefits that could include health / dental / vision, long term / short term disability, life insurance, HSA / FSA, matching retirement plans, paid vacation, parental leave, employee stock purchase plan, paid leave for volunteer work in your community, training opportunities, professional talent management and succession planning, corporate health well-being initiatives and a work culture which includes commitment to diversity, equity, inclusion and sustainability!

Let's Write the Next 100 Years Together. Join a global community striving to improve connectivity and security. The work we're doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden.

Nearest Major Market : Indianapolis