Area Director, Franchise Performance (Northern California)

Area Director, Franchise Performance

Choice Hotels, one of the world's largest lodging franchisors, has an exciting new opportunity as our Area Director in the Franchise Performance Department. This team is responsible for driving the performance of a diverse portfolio of midscale and upper midscale hotels under the guidance of leaders within the Franchise Performance Department. As a key member of our Franchise Performance Department, you will be instrumental in leading the implementation and activation of strategies and tactics aimed at increasing property level profitability, guest experience, and revenue for a region of franchised hotels.

You must also reside in or be willing to relocate to Sacramento, California or Reno, Nevada.

Are you a hotel operator with a strong drive for success and sense of personal accountability looking to transition to an above-property role? We invite you to apply today for our Area Director, Franchise Performance role and #MakeItYourChoice.

Your Responsibilities

Performance Management

• Serve as a strategic advisor by conducting property visits and implementing recommended solutions to drive individual and regional hotel performance across financial, guest experience, owner engagement, service execution, and program activation.
• Ensures owner execution of the midscale operating model, driving brand operating efficiency and profitability, leading to owner-operator satisfaction.
• Utilize reporting resources to influence and achieve owner adoption and hotel implementation.

Performance Accountability

Resource Utilization

Consultation Excellence

Communication Mastery

Administration and Accountability

Your Experience, Skills & Competencies

Your Team

This is an individual contributor role that will report to the Regional Vice President, Franchise Performance. You will have multiple peer teammates and collaborate with cross-functional departments on a regular basis.

Your Work Location

As our Area Director, Franchise Performance, you will be a remote-based associate, working from your home office. You will be required to connect virtually with Choice team members and leadership on video via Zoom, with possible periodic travel in-person to our beautiful, state-of-the-art worldwide offices in North Bethesda, MD, Scottsdale, AZ, or St. Louis Park, MN. Frequent nationwide travel will be required 70% of the time to visit trade shows, conventions, franchisees, and other industry events.

About Choice

Choice Hotels International, Inc. (NYSE : CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We're the hotel company for those who choose to bet on themselves the underdog, the dreamer, the entrepreneur because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward giving our work at Choice a purpose larger than our business.

About Choice Hotels Financial Performance

Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) for first quarter 2024 grew to $124.3 million, a first quarter record and a 17% increase compared to the same period of 2023.

Salary Range

The salary range for this position is $85,000 to $111,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

Pay ranges listed are for this position and are what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few :