Partnership Marketing ManagerDetroit, MI 48226

Partnership Marketing Manager

The Partnership Marketing Account Manager plays a critical role on the Partnership Marketing and broader Corporate Partnerships team. The role is responsible for executing contractual obligations, leading the service and day-to-day management of strategic partnerships through a solutions-based approach. With the support of the Partnership Marketing team and department leadership, the Manager, Partnership Marketing will be tasked with achieving the goals and objectives identified by the Corporate Partner while providing exceptional relationship service.

Essential Functions (including, but not limited to) : The Partnership Marketing Account Manager position will have daily responsibilities including, without limitation, the following :

• Act as a key contact with assigned partners, autonomously overseeing day-to-day relationships between partners and internal departments
• Work with partners to identify clear and measurable business objectives specific to their goals and "why" a relationship with the Detroit Lions matters for the partner(s) in the marketplace
• Develop and execute partnership activation plans that most effectively leverage our assets and capabilities, builds our partners' business and delivers on goals
• Manage clients CRM entries to ensure information is accurate, deliverables are tracked and fulfilled, and account information is always updated
• Track all account inventory across all mediums, including in-stadium, print, radio, television, digital and game-day activation, while providing continual status-update communications to the Partnership Marketing and Sales team(s)
• Attend client meetings and present corporate sponsorship upsell and renewals opportunities (in concert with Sales counterpart)
• Work with Solutions and with Sales team(s) to identify, based on partner objectives and internal opportunities, new sellable marketing assets, community programs, NFL initiatives and digital platforms that can be used to monetize business
• Create and present partner recaps following key initiatives, mid-season and post-season to tell the story of our partnership and share value delivered and key insights, all while incorporating relevant and appropriate data and market research
• Assist in the renewal of assigned corporate partner agreements as they expire including assessing the level at which renewal should be achieved and identifying at-risk partners early in sales process in collaboration with the sales team
• Natural ability to develop a strong rapport and establish long-term relationships with partners, partnership sales team and with other departments
• Game day and event responsibilities include activation setup, entertaining clients and fulfilling sponsorship contract obligations
• Primary responsibility for at least one (1) tentpole event throughout the year. Includes but is not limited to NFL Draft, Partner Summit, Corporate Partner Away Trip, etc.
• Work with NFL sponsorship colleagues to share best practices, concepts and industry news

Non-Essential Functions :

Qualifications / Requirements :