Omnichannel Marketing/Social Media Brand Manager US (f/m/d)

Working At Freudenberg

We will wow your world!

Responsibilities

1. Support in developing, planning, and coordinating O-Cedar brand content and strategies across organic and paid communication platforms.
2. Lead the day-to-day execution of O-Cedar asset creation and execution with agency partners, influencers, content creators, and designers across social, website, blog, search, email and eCommerce sites.
3. Partner with the Digital Media team and eCommerce Sales team to coordinate content and paid tactics, including eCommerce content.
4. Manage O-Cedar content and brand messaging with consistent look and feel, ensuring compliancy with global brand guidelines and industry specific regulations and standards across all consumer touchpoints.
5. Manage daily relationships with PR, Influencer, and Brand agencies.
6. Work with the Website Manager to optimize any blog content needed for SEO best practices.
7. Drive content synergies with Vileda Omnichannel Brand Manager counterpart when relevant.

Qualifications

• Bachelor's Degree preferred.
• Minimum 5 years of related experience with proven record in Social Media and Content Strategy with a focus on video content.
• Experience with TikTok, YouTube, Meta/Instagram Reels (and influencers ideal).
• Preferred background with consumer goods company (or agency supporting this) within role of Omnichannel Marketing, Digital, Social, and Brand management.
• Good technical knowledge of all relevant Digital, Social, SEO tools and metrics for planning, analytics, and data management.
• Experience in partnering with and supervising outside vendors and agencies preferred.
• Consumer centric mindset and ability to think in content and brands, with a deep understanding of consumer full funnel journey.
• Strong storytelling, communication, persuasion, and collaboration aptitude. Experienced in project management and coordination.
• Compliance and legal knowledge in Digital space.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law. Freudenberg Household Products LP (USA)