Account-Based Marketing ManagerVirtualVocations • Baton Rouge, Louisiana, United States
Account-Based Marketing Manager
VirtualVocations • Baton Rouge, Louisiana, United States
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]
A company is looking for an ABM Manager to drive engagement and pipeline within key customer and prospect accounts.
Key Responsibilities
Lead and execute account-based marketing strategies, including personalized programs and multi-channel account journeys
Collaborate with sales and marketing teams to align strategies with business objectives and ensure effective campaign execution
Measure and optimize ABM performance through data analysis and continuous refinement of targeting strategies
Required Qualifications
5-7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company
Proven ability to build and execute successful ABM programs that drive measurable outcomes
Hands-on expertise with tools such as Demandbase, Marketo, Salesforce, Outreach, and Tableau
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Analytical mindset with the ability to interpret data and communicate insights effectively
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