Director, Marketing-VI

Director of Marketing

Job Location : Town Center at Boca Raton

PRIMARY PURPOSE :

This position is responsible for communicating the Simon and center specific brand proposition at the local center level via sourcing and executing property level marketing initiatives. Responsibilities include : creation, development, and implementation of the overall strategic marketing and communication direction of the shopping center. The Director of Marketing will also be responsible for providing sales support and implementation of business development programs.

PRINCIPAL RESPONSIBILITIES :

• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center's core financial objectives : EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
• Implementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Develop and implement retailer intensification strategies that drive awareness and sales
• Promote platform program opportunities to, and foster relationships with key retail partners
• Implement corporate direction regarding all national and / or regional Simon / Malls brand marketing and SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.
• Forecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis
• Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory
• Where applicable, oversee and execute tourism programs to include : Shopping Destinations initiatives
• Coordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use
• Manage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base
• Provide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center
• Work with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used
• Drive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers
• Develop professional business relationships with center retailers
• Where applicable, drive Simon loyalty programs tailored to the individual property market and core demographics
• Oversee all financial forecasting budgeted for the marketing department and marketing programs
• Hire and oversee all work assigned to the Marketing Administrative Assistant
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS :

LEADERSHIP CHARACTERISTICS :