Sales Director, Destinations (Florida & Caribbean)

Sales Director, Destinations (Florida & Caribbean)

Position summary : The U.S. Sales Director for the Destinations Florida & Caribbean role is responsible for driving sales and managing the growth of Sojern's digital advertising business across destinations, attractions, and airport accounts in the Florida and Caribbean region. Depending on Sojern's presence within the assigned region or vertical, the Sales Director will define and lead the go-to-market strategy, support client retention, and develop new business through expert prospecting. Clients may include major tourism boards, attractions, airports, and co-op stakeholders.

The Sales Director will focus on both growing new business and retaining existing clients to achieve sales goals at the individual and team levels. This role will be tasked with meeting and exceeding established targets, as well as advancing objectives such as co-op development, expanding into new business segments, and driving growth in emerging channels. A key component of the position will be collaborating with internal teams to improve efficiencies, refine processes, and support overall business growth.

Essential duties and responsibilities :

• Define, develop and lead the go-to-market strategies to acquire and grow strategic accounts in the assigned region / vertical.
• Lead the development and expansion of a high-value advertising book focused on tourism, attraction and airport clients, while continuously identifying expansion / new business opportunities.
• Independently manage and grow a large portfolio, driving strategic sales conversations with senior stakeholders.
• Drive the full sales cycle, including client outreach, strategic planning, and deal negotiation.
• Create and deliver persuasive, data-driven presentations that underline Sojern's Value Proposition in a competitive landscape.
• Collaborate cross-functionally with sales, account management, and product teams to build impactful client programs.
• As a self-motivated, resourceful sales professional, consistently meet and exceed ambitious and growth focused quarterly sales targets in a fast-paced, high-performance environment.
• Maintain organized, accurate activity tracking and forecasting in Salesforce.

Success criteria :

Qualifications : Experience

Skills

Education

Preferred

Additional Requirements

What we have for you :

We take a whole-person approach to create a Sojernista Experience that allows our people to thrive, not just as employees, but as humans. As an employee of Sojern, you would benefit from this in the following ways :

Our Sojernista First workplace philosophy is designed to take a flexible approach, recognizing that the needs of our employees may differ depending on their role, team, or location. What does not differ is our focus on building genuine connections, increasing global collaboration, and providing programs, tools, and resources centered around the needs and wellbeing of our employees, regardless if you are working in an office, hybrid, or fully remote.

About Sojern :

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability.

Our customers include hotels, attractions, and tourism boards, and they use the power of machine learning, data science, and real-time traveler data in Sojern's products to build direct relationships with travelers across social, mobile, and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture : Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer.

Hiring Locations :

US Roles at Sojern based outside of our Omaha, NE or San Francisco, CA office can sit in any of the following states : AZ, CA, CO, CT, FL, GA, IL, IN, IA, KS, MA, MI, MN, MO, NE, NJ, NY, NC, PA, SD, TN, TX, UT, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.