VP, Omnichannel Marketing

About the Team

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

About the Location

Collaborative Work Environment : At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

About the Job

The Marketing Team fuels PetSmart’s position as the favorite pet retailer by helping everyone experience more joy with pets. Rooted in a deep understanding of what motivates pet parents to choose PetSmart, the team is responsible for driving traffic and sales to PetSmart’s industry leading in-store and digital experience. By delivering personalized, data-driven marketing, the team plays a critical role in accelerating sales, strengthening customer loyalty, and fueling long-term business growth.

Collaborative Work Environment : We believe in fostering growth, teamwork and creativity in a dynamic workplace. This role is based at PetSmart’s Phoenix Home Office, where associates currently enjoy the benefits of in-person collaboration while having the flexibility to work remotely one day per week (a “flex workday” with leader approval), and an expected four days in the office. At PetSmart, you’ll be part of an engaging and supportive environment designed to help you thrive.

The Vice President, Omnichannel Marketing is a strategic enterprise leader responsible for driving PetSmart’s Omnichannel Marketing Organization. This role leads the marketing channels that unites brand strategy, omni-channel campaign development, and consumer experience to accelerate brand relevance, loyalty, and business growth.

The Vice President will define how PetSmart shows up to customers across channels—building a cohesive, insight-driven marketing ecosystem that fuels traffic, drives conversion, and deepens emotional connection with pet parents.

This leader partners closely with the Executive Leadership Team, cross-functional partners, and external agencies to deliver innovative marketing programs that reflect PetSmart’s leadership in the pet category and its vision to be the favorite pet retailer.

KEY RESPONSIBILITIES

Omnichannel Marketing

Develop integrated marketing plans that connect brand storytelling, customer engagement, and commercial objectives across owned, earned, and paid channels.

Drive the omnichannel marketing strategy to bring customers the value proposition of PetSmart as a leading online retailer, with a wide range of services, experiences, and products in store.

Manage marketing investment and have accountability for driving traffic and sales at a strong return on investment.

Enterprise Marketing Excellence

Champion the development of omni-channel campaigns and experiences that drive awareness, traffic, conversion, and loyalty across eCommerce and retail stores.

Lead strategic relationships with agency and media partners to deliver best-in‑class marketing performance.

Advance the integration of data, CRM, and analytics into marketing decision-making to optimize performance and personalization.

Cross-Functional Collaboration

Partner with Merchandising, eCommerce, Store Operations, Services, Loyalty, and Private Brands to create integrated customer journeys that align with enterprise growth priorities.

Collaborate with Corporate Communications, Creative, and Public Relations to ensure message consistency, authenticity, and brand coherence across all customer and associate touchpoints.

Partner with Finance to ensure disciplined investment management and deliver strong ROI from marketing initiatives.

Team Leadership & Culture

Lead and inspire a high-performing team of marketing professionals, fostering a culture of creativity, accountability, and continuous learning.

Build organizational capability in integrated marketing strategy, customer engagement, and data‑driven storytelling.

Serve as a key leader within the Marketing leadership team, helping shape the department’s strategy, operating model, and culture.

QUALIFICATIONS & EXPERIENCE

15+ years of progressive marketing leadership experience, including at least 5 years in a senior strategic or enterprise marketing role.

Proven success leading integrated marketing campaigns for a large-scale, multi-channel retail or consumer brand.

Deep expertise in omni-channel marketing strategy, brand storytelling, paid media, CRM, and experiential retail marketing.

Demonstrated ability to translate customer insights into impactful commercial strategies.

Proven financial and analytical acumen with a track record of managing significant marketing investments and delivering measurable business outcomes.

Exceptional leadership presence, communication skills, and ability to influence across all organizational levels.

Experience leading large teams and agency partnerships in a matrixed, fast-paced environment.

Additional Job Considerations

This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and / or clients.

Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.

On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.

This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.

About the Culture

At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.

Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including :

Pet friendly environment, bring your pets to work!

On-site Dog Park

Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers

Sit & Stay” Café serving fresh breakfast and lunch options

On-site coffee bar

Lil’ Paws” learning center and onsite daycare facility (associate paid)

Volunteer events with PetSmart Charities

Learn more about #LifeAtPetSmart here :

Check out Associate stories and share in some celebrations at PetSmart :

Explore PetSmart Benefits here :

If you don't already live in the Phoenix area here's a guide to the area : Welcome to Phoenix Guide

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.

J-18808-Ljbffr