Marketing Analyst

Marketing Analyst

As a Marketing Analyst, you'll be a key contributor and analytical backbone of our marketing organization transforming data into insights that shape strategy, drive decision making, and optimize performance across the funnel. You'll play a critical role in supporting our marketing data strategy and driving reporting and analysis efforts that ensure decisions are backed by accurate, timely, and actionable data.

In this role, you'll proactively build dashboards, track KPIs, and answer ad-hoc data requests that inform both strategic and tactical decisions across Marketing. You'll collaborate closely with partners across Demand Generation, Digital, and Content to evaluate performance throughout the funnel and uncover new opportunities for optimization. You'll also work hand-in-hand with your Marketing Operations peers to ensure data flows seamlessly through our systems (CRM, MAP, web analytics, product usage, etc.) and downstream into our BI tools. Your ability to connect disparate datasets, define metrics, and uphold data integrity will enable Marketing to operate with precision, confidence, and speed.

This role is ideal for someone eager to make an immediate impact while growing into deeper ownership of marketing analytics, balancing technical fluency with business acumen and a desire to learn.

Primary Responsibilities

• Reporting & Analysis : Partner with Marketing Analytics teammates to proactively use business intelligence (BI) tools, Sigma and Redshift to create, maintain, and distribute self-service dashboards and standardized reports that empower Marketing stakeholders with actionable insights.
• Ad-Hoc Data Requests : Support ad-hoc, time-sensitive requests from internal stakeholders by extracting and analyzing data to uncover trends / provide clear, data-backed responses.
• KPI Development : Collaborate with stakeholders to define, document, and champion new and refined Key Performance Indicators (KPIs) and metrics that accurately measure the health and impact of the Marketing organization's initiatives.
• Strategic Insights : Collaborate with the Sr. Marketing Analytics & Insights Manager to determine how best to apply descriptive, diagnostic, predictive, and prescriptive analysis to support key business objectives, such as campaign optimization and identifying new growth opportunities.
• Data Integration : Support the creation of a comprehensive Engagement Full Funnel by collaborating with the Sr. Marketing Analytics & Insights Manager to connect disparate data sources (e.g., website, product usage, CRM) to generate new insights and provide recommendations that support strategic decision-making.
• Data Governance : Monitor and ensure the accuracy, integrity, and cleanliness of marketing data, working with Marketing Operations to enforce data hygiene standards

You thrive on bringing structure and clarity to complex data, and translating it into clear, actionable insights that drive smarter marketing decisions. You have a solid understanding of B2B marketing funnels, attribution, and campaign performance metrics, and are meticulous about maintaining data accuracy. Proactive and detail-oriented, you're comfortable working across systems, building dashboards, and learning new tools to elevate how data informs decision-making. You communicate findings clearly to both technical and non-technical audiences, and your curiosity, collaboration, and analytical precision make you a trusted partner in helping Marketing operate with clarity, confidence, and speed.

Feeling uneasy that you haven't ticked every box? That's okay; we've felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety.

The First 30 Days

The First 60 Days

90 Days & Beyond

Salary & Equity

In this role, you'll receive a starting salary between $120,000 - $140,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education / training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

Location

We're building the impossible, together. To drive innovation through in-person collaboration, we're prioritizing candidates in our key hubs : Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

The Perks

Flexible PTO : We seriously mean it, plus 11 company holidays.

Fully-paid health plan for employees : including Medical, Dental, and Vision and an HSA match.

Family Leave : All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

Fertility & Family Benefits : We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

Spring Health : Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

Caregiver Support : We