Disney Cruise Line is hiring : Specialist, Programmatic Media in New York

Programmatic Media Specialist

Job Summary : At Disney, were storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities :

• Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency
• Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.), while exploring growth of new channels
• Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
• Optimize budget across programmatic placements to deliver positive return on marketing spend
• Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
• Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
• Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
• Track, monitor, and optimize performance against key KPIs
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
• Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
• Comfortable working in a fast-paced and dynamic working environment, supporting new products / businesses supported by a proven large-scale media property

Basic Qualifications :

Compensation : The hiring range for this position in New York, NY is $74,300.00 to $99,600.00 per year. The base pay offered will take into account internal equity and may vary depending on geographic region, job-related knowledge, skills, and experience. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.

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