Director, Commercial Analytics and Reporting

Director, Commercial Analytics and Reporting

The Director, Commercial Analytics and Reporting is responsible for the management, generation, interpretation, and communication of insights-driven analytics related to all commercial functions including patient services, marketing, and sales. This position works across the organization to influence leaders on opportunities to drive revenue through promotional efforts and or analytical insights to support key strategic decisions. The incumbent will design, execute, interpret, and communicate actionable analytics to support commercial decision-making across Xeris' rare and retail product franchises. This role is critical to driving data-informed strategies and maximizing the performance of Xeris' commercial initiatives during a pivotal phase of company growth.

Responsibilities

Development of analytics-based market insights and business intelligence to inform optimal strategic brand / portfolio decision-making, and measure brand performance

Develop and maintain commercial analytics dashboards, reports, and key performance indicators (KPIs) to monitor brand and market performance across rare disease and retail product portfolios

Conduct deep-dive analyses on sales, CareConnect, promotional, and market access data to identify opportunities and performance drivers

Collaborate with leadership to develop reports efficiently and effectively to meet information needs of Patient Services, Sales, Marketing, and other key business partners

Design and deploy dashboards to track defined KPIs for Patient Assistance Team (PAMs and RAMS) and promotional activity

Partner with cross-functional teams (e.g., Marketing, Market Access, Sales, Medical Affairs, Finance) to align on business questions and translate them into structured analytics deliverables

Support the development of forecast assumptions through data analysis and triangulation of primary / secondary insights

Leverage syndicated data (e.g., IQVIA, claims data) and internal data assets to develop a holistic understanding of market dynamics and brand performance

Develop, format, publish and maintain Excel workbooks and related SQL scripts for patient services and Sales Reporting

Provide advanced analytic support for performance tracking, targeting / segmentation, launch readiness, and field force effectiveness

Translate complex analyses into clear, concise visual presentations and strategic recommendations for senior leadership and brand stakeholders

Proactively identify emerging trends, performance risks, or growth opportunities through regular business reviews

Marketing Analytics, Campaign Measurement & Omni-channel measurements of reach, engagement, and impact of marketing campaigns across all channels and touchpoints

Lead Marketing Mix Modeling (MMM) initiatives to quantify marketing ROI and optimize media investment allocation across traditional and digital channels Collaborate with marketing to build and enhance customer journey mappings by segment capabilities across personal and non-personal channels

Leverage insights from analytics to design and activate automated omnichannel campaigns that optimize engagement timing, channel selection and impact with patients and healthcare providers

Collaborate with external vendors and consultants, as needed, to enhance analytic capabilities or fulfill specialized project needs

Manage business rules used to issue product alerts based on claims data

Respond to and develop solutions for questions related to sales and patient data or reporting

Assist in conducting HCP, patient, and payer primary Market Research projects

Qualifications

Bachelor's degree in advanced Analytics, Statistics, Finance or related quantitative field management Science advanced degree preferred

Minimum of 10-12 years of experience in analysis and modeling within the pharmaceutical / specialty pharma / biotech industry

Rare disease and / or biotech industry experience preferred

Experience with specialty pharmacy claims and data operations

Self-starter who anticipates challenges, identifies opportunities, and provides creative solutions

Key data platforms used, IQVIA, Veeva, Power BI, various pharmacy and claims datasets and other third-party data as identified.

Demonstrated experience with Salesforce CRM platform, including an understanding of basic development and system capabilities

Strong knowledge of the healthcare landscape, market access, and performance related to experience with reporting tools (SQL, Tableau, etc.)

Ability to develop and drive forecasting models appropriate to market and product life cycle

Competencies : Cross-functional Leadership, Attention to Detail, Analytical skills Results-Oriented, Independent Judgement, Teamwork / Collaboration, Intellectual Curiosity, Interpersonal skills, Written and Verbal Communication skills

Working Conditions : Position may require periodic evening and weekend work, as necessary to fulfill obligations. Periodic overnight travel. This is a hybrid position based in Xeris' Chicago office. A minimum of three days per week on-site is required. On-site requirement may change at management's discretion.